Senior Product Marketing Manager - Signup and Onboarding - Xero

Job Title: Senior Product Marketing Manager - Signup and Onboarding
Job Location: Melbourne, AU
Job Listing URL: https://jobs.lever.co/xero/96bc075c-5ea1-4e32-b067-96b67312c0c5
Job Description: Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact:

Product Marketing at Xero is in an exciting and high growth phase. We work closely with Product and Go-To-Market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver differentiated product value to customers as efficiently and effectively as possible.

In this role you will need to quickly become the go-to expert on the needs of the customer and the value of our products to tie everything together through clear and concise propositions. You will learn, monitor and deeply understand how your customers, competitors and influencers are changing and responding to your propositions across multiple regions. You will work closely with multiple stakeholders across the business including product management, product design and go-to-market teams.

What you'll do:
Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points
Consolidate and communicate relevant insights which determine Xero’s opportunity in market & integrate these insights into your product marketing plans
Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences & identify and maintain compelling product evidence of CVPs
Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks whilst ensuring CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms
Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
Develop internal briefing assets and internal sales enablement resources to help prepare and up-skill internal teams
Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions
Lead in-product lifecycle marketing strategy and execution, including in-product communications
What you'll bring with you:
5+ years in a product marketing or marketing role
Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams
Proven experience in the creation and development of product strategy, positioning and messaging
The ability to think strategically, work independently and effectively in a fast paced environment
Self-motivation, a creative and team player mindset with excellent project management skills and attention to detail
Creative problem solving skills with the ability to incorporate new learnings into existing plans and act decisively and independently
Strong communication, analytical, critical thinking and business strategy skills
Direct experience with issues management
Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
The ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
Passion and desire to make a difference
Authenticity, diplomacy and drive

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