Product Marketing Manager - Xero

Job Title: Product Marketing Manager
Job Location: London, UK
Job Listing URL: https://jobs.lever.co/xero/4a054a51-4c10-46b8-93df-786f6cffc75d
Job Description: Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you'll make an impact
As Product Marketing Manager for the UK, you will play a pivotal role championing the voice of the customer and ensuring our product and go-to-market strategies deliver customer value and commercial impact across the region.
By deeply understanding the UK market and championing customer needs, you will craft differentiated value propositions and refine our positioning to ensure our offering resonates within the UK context and with the needs of customers. You will collaborate closely with product, marketing, and commercial teams and drive the go-to-market (GTM) strategy for our regional product portfolio, including our suite of tax products.
The ideal candidate is customer-focused, results-driven and skilled at aligning stakeholders around best-in-class product marketing practices to achieve meaningful results.
What you'll do
Collect quantitative and qualitative insights about customer needs and competitors across the region to identify market opportunities and guide regional product marketing priorities
Lead the creation and upkeep of regional value propositions for Accountants, Bookkeepers, and Small Businesses.
Bring CVPs to life for internal audiences, through the creation of messaging frameworks and playbooks to enable GTM activity and future product development
Collaborate with customer-facing teams on global and regional go-to-market initiatives, including packaging and pricing.
End-to-end ownership; Manage and grow the product portfolio, through partnering with Product on defining the strategy, developing the GTM strategy and working with the relevant teams to execute launch plans and drive adoption
Advance revenue growth across Xero’s existing customer base and prospects by developing external facing sales enablement and campaign content that drives conversions
Collaborate with sales enablement to drive sales productivity through market knowledge transfer, seller collateral and value based messaging guidance
Proactively identify opportunities to grow regional acquisition, adoption, and retention using research, analytics, and feedback from customer-facing teams
Act as a regional expert, providing guidance to teams on how to productise, position and take propositions to market to meet regional customer needs
What you'll bring with you
Proven ability to craft compelling messaging that connects and converts target customers
Ability to work independently, thrive in fast-paced environments and manage ambiguity
Proactive mindset with a “roll-up-your-sleeves” attitude
Strong storytelling skills with the proven ability to apply product marketing best practices to create compelling, customer-led narratives
Demonstrated success building internal enablement tools (e.g., playbooks, messaging frameworks, audience guides)
Ability to influence and align cross-functional teams, particularly across product, marketing, and regional teams

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