Performance Media Manager - Roku

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Job Title

Performance Media Manager

Job Location

Mexico City, Mexico

Job Listing URL

https://www.weareroku.com/jobs/7022291?gh_jid=7022291

Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

The Performance Media Manager is an individual contributor role that is responsible for leading the development of comprehensive media strategies that drive streaming hours, subscriptions, and engagement by effectively & efficiently using owned and operated media. This role works across multiple teams and requires comfort in using data to create the most effective and agnostic media plan.

What you'll be doing

Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal business areas
Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
Partner with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the strategy
Be the POC with the product, analytics, and engineering teams on all media capabilities and measurement projects, ensuring requirements are defined and implemented
Utilize analytics and platform tools to track and optimize KPIs
Report performance to Marketing and TRC PS Partnership senior leadership
Have a keen understanding of Roku’s ad products and campaign execution capabilities
Ensure all campaigns are being captured correctly in our internal reporting tools

We're excited if you have

4+ years in omni-channel & performance marketing
In-depth understanding of the Streaming TV landscape
Experience working on omnichannel campaigns in entertainment or streaming TV is strongly preferred
Comfortable working with ambiguity
Media planning experience preferred
Ability to extract actionable insights from data analysis and translate them into tasks for both marketing and technical stakeholders
Translate business goals and synthesize them into an effective high-level campaign strategy
Experience making data-driven marketing decisions to improve and optimize campaigns
Experience developing content engagement campaigns at a media, streaming, or subscription service is a plus
Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
Ability to work collaboratively and cross-functionally in a fast-paced, ever-changing environment
Highly organized and comfortable managing multiple work streams at once
Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws, and working in a cookie-less world
Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
Ability to operate and thrive under tight timelines and the ability to pivot with ease
Must have strong strategic, analytical, and interpersonal communication skills
Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms
Bachelor's degree in Marketing, or equivalent field, required
Position may require travel
AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work, or 2) are curious about Gen AI and have explored it.

#LI-SR2

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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