Global Partner Acquisition Marketing Manager - Growth Marketing - Xero

Job Title: Global Partner Acquisition Marketing Manager - Growth Marketing
Job Location: London, UK
Job Listing URL: https://jobs.lever.co/xero/50d5098d-f63c-4126-962f-a1b4f661189a
Job Description: Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact

Reporting to the Global Partner Marketing Lead - Acquisition, you will own the strategic growth of our inbound lead activity, targeting prospect Accountant & Bookkeepers to deliver high intent leads. You will be accountable for delivering measurable results across the entire acquisition funnel, from initial awareness to qualified partner conversion. You will work cross-functionally with teams across multiple markets, including Sales, Regional Marketing, Performance, Lifecycle & CRM, Product Marketing, Social, Creative, and Events teams, and utilise product and market subject matter experts to launch campaigns that deliver against global targets. You will take full ownership of inbound lead growth strategy, driving both volume and quality improvements through systematic testing, optimization, and cross-functional collaboration.
What you’ll do
Strategic Growth Planning & Execution
Own end-to-end growth strategy for Accountant & Bookkeeper partner acquisition across multiple markets
Drive measurable growth in qualified lead volume and quality through rigorous A/B testing and an experimental approach across all campaign touchpoints.
Test and validate new channel opportunities based on emerging technologies, market shifts, and competitive intelligence (for example MTD audiences in the UK)
Connect global campaigns to business priorities and regional targets
Campaign development, own briefing and some execution
Design and execute growth-focused campaigns using systematic A/B testing and optimization frameworks
Build scalable acquisition funnels that drive consistent lead volume growth while improving qualification rates
Implement growth hacking techniques across multiple channels to accelerate partner acquisition
Lead cross-functional campaign strategy ensuring alignment between product marketing, regional marketing, and performance teams
Funnel Optimization & Performance Improvement
Enhance lead quality improvement through advanced segmentation, scoring, and nurturing strategies
Support conversion rate optimization across major touchpoints in the partner acquisition journey
Implement systematic testing protocols to continuously improve campaign performance and lead quality
Analyze funnel performance data to identify bottlenecks and growth opportunities
Cross-Functional Growth Leadership
Drive sales alignment through data-driven insights and optimized lead handoff processes
Champion growth mindset across partner marketing organization through training and knowledge sharing
Influence product and content strategy based on acquisition performance insights
Forecast and measure impact and recommend campaign improvements
Forecasting campaign performance / expectations
Establish and monitor KPIs to measure the success of campaigns
Transform reporting on campaign performance into insights for continuous improvement
Success looks like
A highly measurable and effective global Inbound Marketing programme
Targets for Qualified leads (SQLs) and New Productive Partners met in regions (revenue driving accountant & bookkeepers).
A smooth working rhythm established with Performance Marketing, Regional teams, Customer Engagement, Content Marketing, Sales Ops and Marketing Technology.
What you’ll bring with you
Track record of strong impact / revenue growth
Worked in global marketing function and high growth, competitive environment
Experience working cross-functionally across multiple time zones
Prev experience working with lead generation teams (performance marketing, SEO, CRO)
Experimental based approach
Worked in teams developing / enhancing multi-touch attribution systems.
Deep analytical, data-first mindset
Knowledge of marketing and sales tech and lead management processes
Strong CRM knowledge, preferably comfortable with Salesforce.
Growth mindset
Commercial focus and ability to calculate and articulate ROI
Ability to build collaborative relationships remotely and across timezones
Strong communication skills

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