Program Manager - Category Marketing - Meesho

Job Title: Program Manager - Category Marketing
Job Location: Bangalore, Karnataka
Job Listing URL: https://jobs.lever.co/meesho/7a5715db-28d9-42c4-b5f9-3c2968707453
Job Description: About the Team

Meesho Grocery aims to revolutionise the way India shops for Grocery and towards that objective, we want to enable the lowest cost distribution for all daily needs. Grocery has the biggest share of the overall retail spend in India. It is projected to be a $800B market in 2024, of which the majority contribution comes from non-metro cities. The grocery market in Metro and Tier 1 has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players from disrupting the lower-tier cities.

At Meesho Grocery, we are building the most cost-effective distribution channel to disrupt the grocery market in lower-tier cities of India. Meesho Grocery is an early-stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high-energy enthusiasts working towards creating something cool and big.

About the Role

As PM - Category marketing, you will work closely with the Growth, Category and Supply chain teams to successfully deliver on cross-functional programs with primary objectives being high customer adoption and wallet share capture. You will partner up with business leads to identify roadblocks/inefficiencies and come up with solutions on how to resolve them. You will collaborate with your teammates to ensure the right decisions are made at the right time through appropriate communication. You will ensure that plans are intelligently adjusted to reflect vital fluctuations in goals and requirements.
What will you do
As part of the category marketing team in user growth, you will:
Develop an understanding of key business problems and strategic priorities to provide insights on gaps and potential opportunities.
Drive end-to-end problem identification and solutions/execution to deliver impact.
Define goals against key metrics and track performance against them, manage end to end execution across functions.
Work closely with relevant stakeholders to achieve targets.
Work on special time-bound initiatives, requiring strong first principle thinking and domain/functional understanding.
Be comfortable with ambiguity, and conduct root cause analyses for key business metrics.
Conduct data analysis/impact of different initiatives on key business metrics (e.g. Orders, conversion, DAU, etc) and synthesize findings with implications that inform business decisions.
Communicate and advocate insights to relevant stakeholders to drive outcomes.
Frequent updates to leadership communicating business performance across different projects to facilitate discussions and tracking progress.
Coordinate with the respective stakeholders/cross-functional teams – e.g. Product, category marketing, business finance, etc for monthly/weekly reviews.
Design and deliver communication/distribution strategies to improve Daily active users
Introduce DAU and conversion-driving events, constructs, and flow changes
Systematically manage demand to ensure the best customer experience
Engage with Category and Warehouse leaders to streamline processes and simplify execution with actionable plans
What will you need
Master’s degree in Management preferable
Overall experience of 2-5 years in an e-commerce startup
Experience in managing projects across cross-functional teams and building sustainable processes
Ability to represent projects from business, product and technical perspectives
Ability to make data-driven decisions, resolve conflicts and negotiate like a pro
Proven project-management skills