AI-Powered Growth Intelligence Associate - Groupon

About the Role:

Groupon is rebuilding how it sells — from the ground up, with AI. The vehicle is Project Foundry: a production fleet of AI agents designed to give Groupon a parallel sales force and make every human rep sharper the moment they step into a deal. The fuel Foundry runs on is intelligence: which leads are worth pursuing, in what order, and why. That intelligence layer is what this role exists to build and own.

Reporting directly to the CSO, the AI-Powered Growth Intelligence Associate owns Groupon’s lead scoring architecture, routing logic, and pipeline forecasting. You work with one of the most data-rich commercial environments in e-commerce — proprietary consumer transaction signals, merchant health data, and years of conversion history. You don’t configure Salesforce. You extract signal from it, build models on top of it, and use AI to turn raw data into the queue every rep opens each morning. There is no separate analytics team to hand off to. You build it, you own it.

The intelligence layer you build is what Foundry's autonomous agents run on. When an AI agent sequences an outbound lead, reactivates a dormant merchant, or routes an inbound inquiry — it is working from your scoring model. When a rep opens their queue, the ranked order reflects your logic. You sit at the foundation of the AI sales architecture, not at its edge.

North Star

Turn Groupon’s raw lead data into a predictive intelligence system — so every rep opens their queue and finds the right account, in the right order, with the right context, every single day.

What You’ll Do:

• Own the lead scoring model — Design, build, and continuously refine the AI-powered scoring model that determines which leads get prioritised. Use firmographic data, behavioural signals, merchant health indicators, and conversion history to predict outcomes — not just activity.
• Define and improve lead routing — Translate scoring intelligence into assignment rules that get the right lead to the right rep at the right time. Work with the Sales Operations team on implementation; you define the logic and own the outcome.
• Build pipeline intelligence — Give the CSO and Sales leadership a live view of where pipeline is healthy, where it is at risk, and what is likely to convert this quarter.
• Run experiments on live data — Test whether a new signal improves conversion. Measure the delta. Iterate. Every change has a before/after record. You do not ship and move on.
• Mine Groupon’s data advantage — Use CRM data, call transcripts, and enrichment sources to find signals no competitor can replicate. This is Groupon’s moat. You are building on top of it.

What You Bring:

• A degree from an Ivy League or equivalent top-tier university strongly preferred — data science, computer science, economics, statistics, or a quantitative field that trained you to think in systems. Up to 2 years of professional experience.
• Hands-on fluency with Python and data tools — you have built models and connected data sources. You need to build a working pipeline without asking someone else to write the code.
• Active use of AI tools — you have used LLM APIs (OpenAI, Anthropic, or equivalent) to build something real, and you know the difference between a demo and a deployed workflow.
• Analytical rigor without a safety net — you build your own measurement frameworks. You do not accept a metric you cannot define or a result you cannot explain.
• Commercial curiosity about how leads and sales motions work — you don’t need a sales background, but you need the instinct to connect what you build to a GP outcome.

Who You Are:

• Builder first. Your instinct is to build before you ask, and to measure before you conclude.
• AI-native, not AI-curious. You use AI the way a previous generation used spreadsheets: constantly, purposefully, and with measurable output.
• Comfortable owning something fragile. You stabilize it, document it, then improve it.
• Rigorous with ambiguity. When there is no clean data, you make a reasoned call, document your assumptions, and build a way to test whether you were right.
• Commercially wired. You connect what you build to pipeline outcomes. If conversion doesn’t move, the model isn’t done.

You are early in your career. That is the point. If you don’t tick every box but you build, learn fast, and want to work on something that doesn’t yet exist — we want to hear from you.

How We Operate:

At Groupon, we build on five principles: Extreme Ownership, Speed Over Comfort, Impact Obsessed, Simplify to Scale, and Disciplined. These aren’t values on a wall — they’re how we expect everyone to show up.

In this role, these principles mean:

• Extreme Ownership — If a rep is working the wrong leads, that traces back to your model. You own the diagnosis and the fix.
• Speed Over Comfort — You ship a scoring model with 80% of the signals before waiting for perfect coverage. Every week without better lead intelligence has a real cost to pipeline.
• Impact Obsessed — Lead-to-opportunity conversion is your north star metric. Everything else is a proxy.
• Simplify to Scale — A routing algorithm no one understands won’t be trusted. You build for clarity.
• Disciplined — You build measurement into every model before you ship it. If you cannot tell whether it’s working, you don’t call it done.

How We Measure Your Success:

• Lead-to-opportunity conversion rate — sustained improvement against baseline, tracked monthly.
• Routing accuracy — percentage of leads assigned to the right rep on first touch.
• Pipeline forecast accuracy — variance between model output and actual conversion, at CSO level.
• Model iteration cadence — how quickly the scoring model is updated when signals degrade.
• First working model in production by day 90, with a documented hypothesis and performance data.

Compensation & Benefits:

• Base salary: 90k-120k base + 10% ABP Bonus 
• Location: Downtown Chicago (hybrid, 3 days a week in-office)
  • Alternate locations: Can be remote for the right fit, NYC strongly encouraged
• Benefits start the 1st of the month after your start date — Medical, Dental, Vision, Life Insurance, Disability, FSAs, EAP, 401(k) match, ESPP, flexible PTO, and more
• Employee Resource Groups & inclusive team culture