Account Based Marketing (ABM) - Manager/Senior Manager - Veeva

Job Title: Account Based Marketing (ABM) - Manager/Senior Manager
Job Location: France - Paris
Job Listing URL: https://jobs.lever.co/veeva/0701ca37-3fc8-4040-8db8-8f957e2e4cef
Job Description: Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We're seeking a motivated and experienced Account-Based Marketing (ABM) Manager to build and execute impactful ABM strategies that will drive growth across our key accounts.

In this role, you’ll lead the development and expansion of our ABM program, designing and executing targeted content and initiatives for strategic accounts and key decision-makers. You’ll collaborate closely with sales, strategy, services, and other marketing teams to ensure a fully integrated, data-driven approach.
What You’ll Do
Deliver personalised and highly tailored experiences to key decision-makers within the target accounts
Create impactful global ABM programs from strategy to execution
Scale 1:1 and 1:Few ABM initiatives
Deliver messaging and assets, tailored to the company identity and footprint
Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize
Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives
Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level
Work directly with customers and their internal teams
Educate Veeva stakeholders on programs, share best practices, and provide visibility
Requirements
5+ years of experience in ABM for an enterprise software or cloud-based solution provider
Proven track of personalised content creation (web, video, slide deck…)
Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
Proven ability to build relationships and collaborate across stakeholders
Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
Excellent team player with a positive attitude and a strong sense of ownership
Strong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies
Nice to Have
Experience implementing and utilizing ABM software
Experience with sales and marketing automation systems
Experience in assisting with weekly and monthly marketing program reporting and metrics
Any second language
Experience in marketing to life sciences
Perks & Benefits
The chance to work with a genuine market leader
Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role.
Work anywhere policy – You can utilise our office spaces or work remotely when you need to.
Health & wellness reimbursements
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