Senior Product Manager, Ad Intelligence - SimilarWeb

Why is this role so important at Similarweb?

Digital advertising is at the core of every growth strategy, and understanding where competitors invest their budgets is critical for marketers, agencies, and publishers. Ad Intelligence is one of Similarweb’s most strategic solutions, helping customers optimize their media spend, uncover new opportunities, and stay ahead of the competition.
With Similarweb’s unique datasets, advanced data modeling, and trusted position in the market, we are redefining how advertisers benchmark their search, social, and display advertising performance.

As a Product Manager for Ad Intelligence, you will own and expand Similarweb’s cross-channel advertising analytics. You will ensure our customers have the most accurate, granular, and actionable ad spend, creative, and performance insights in the industry. Whether it’s by expanding ads data coverage, improving spend and impression estimation, or designing intuitive reports and workflows to surface competitive insights, you will play a key role in making Similarweb indispensable for ad professionals.

A day to day as a Product Manager at SMWB means:

• Deeply understand users and their workflows – marketers, agencies, and media buyers – to define the most valuable advertising use cases.
  
  
• Collaborate cross-functionally to deliver high-impact features:
  
  
• Platform (Backend & Frontend) – to build scalable, high-performing ad intelligence features.
  
  
• Data Science – to enhance algorithms estimating ad spend, reach, impression share, and creative performance.
  
  
• Data Collection & Extraction teams – to expand and maintain accurate, fresh data coverage across search, social, and display networks.
  
  
• Dedicated UX Product Design – to deliver intuitive dashboards, reporting, and insight-driven workflows.
  
  
• Define and own the product roadmap – prioritize initiatives based on customer value, business impact, and data feasibility.
  
  
• Drive end-to-end product delivery – from discovery, requirements, and design to development, testing, and post-launch optimization.
  
  
• Measure success and iterate – monitor KPIs, analyze adoption and engagement, and continuously refine features.
  
  
• Expand delivery methods – including platform dashboards, API integrations, and automated alerts for enterprise customers.

What does the ideal candidate look like:

• 3+ years of product management experience in AdTech, MarTech or B2B SaaS.
  
  
• Proven expertise in digital advertising or ad tech – strong understanding of search, social, and display ad ecosystems, campaign measurement, and media buying workflows.
  
  
• Strong analytical and data skills – experience working with large datasets and collaborating with data science teams.
  
  
• Track record of delivering data-driven products (experience with big data pipelines, estimation models, or ML-based insights is a plus).
  
  
• Detail-oriented and user-focused, with a passion for turning complex data into actionable insights for advertisers.
  
  

Why you'll love being a Similarwebber:

• Impact 😎: Work with the world’s leading digital intelligence platform and make a real difference.
• Innovation 🚀: Bring your ideas forward - we empower you to drive change.
• Hybrid work model: 3 days in our office and  2 days working from home🏡.
• Our Office: Modern space in Prague’s DOCK IN area, stocked with snacks, drinks (we're big fans of kombucha), fruit and lunches on Tuedays.
• Benefits: 5 weeks of vacation, birthday day off, 3 sick days, or Multisport 😎
• Top-tier Hardware 👩🏻‍💻: MacBook Pro M3, dual monitors, standing desks.
• Team Events 🎉: Regular team-building activities, monthly birthday celebrations with cakes and drinks, baking Thursdays and happy hours.
• Equity 💸: Share in Similarweb’s success.
• Career Growth 🚀: Explore any path - leadership, switching teams, or upskilling through coaching and learning programs.

At Similarweb, we're changing how businesses engage with the digital world by uncovering everything that happens online. Our powerful platform and unique data empower over 4,300 customers—including industry leaders like Google, eBay, and Adidas—to make impactful decisions.

Since going public on the New York Stock Exchange in 2021, we've continued to grow! 

Now, we're expanding our global presence with a new office in Prague. At Similarweb, you'll innovate quickly, collaborate with brilliant minds, tackle big challenges, and work with cutting-edge technologies to make a real impact on some of the world's most innovative companies.

#LI-Hybrid