Senior Manager, Alliances Marketing (REMOTE US) - Veeam Software

The Senior Manager Alliances Marketing will be responsible for developing and executing strategic marketing initiatives that drive growth and engagement through key alliances and partnerships. This role requires a deep understanding of alliance dynamics, partner relationships, and customer needs to create effective marketing programs that enhance brand visibility, support partner sales efforts, and generate demand.

Responsibilities: 

• Strategic Alliance Development: Collaborate with senior leadership to identify and establish strategic alliances with key partners that align with business objectives and drive mutual growth. 
• Marketing Strategy Creation: Design and implement comprehensive marketing strategies tailored for alliance partners, ensuring alignment with overall corporate marketing initiatives and objectives. 
• Campaign Management: Plan, execute, and manage joint marketing campaigns with alliance partners, including co-branded promotions, events, and digital marketing initiatives that resonate with both organizations' target audiences. 
• Partner Engagement: Build and maintain strong relationships with alliance partners, providing them with the necessary tools, resources, and support to effectively market and sell joint solutions. 
• Market Research and Analysis: Conduct market research to identify trends, opportunities, and customer preferences within the alliance space, using insights to inform marketing strategies and initiatives. 
• Content Development: Collaborate with content and creative teams to produce high-quality marketing materials, including case studies, white papers, and promotional content that highlight the value of the alliance. 
• Event Coordination: Organize and manage joint partner events, including webinars, workshops, and industry conferences, to enhance engagement and drive brand awareness for both organizations. 

Requirements: 

• BA or BS in Business, Marketing or a related degree. 
• 5+ years of alliances experience 
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels. 
• Strong analytical skills, with a focus on measuring success and optimizing marketing spend. 
• Ability to work collaboratively in a fast-paced environment and balance multiple priorities. 
• Knowledge of technology tools (e.g. Salesforce.com) 

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