Principal Product Manager, Pricing - SoFi

The role:

At SoFi, pricing is a key driver of our lending performance, and we’re investing in the infrastructure that powers it. As the Product Manager for our Pricing Platform, you’ll play a critical role in identifying, prioritizing, and building the tools and capabilities that enable smarter, faster, and more controlled pricing decisions.

While you'll help streamline coordination across teams, the core of this role is about building leverage—designing systems and workflows that reduce manual effort, improve pricing agility, and embed robust controls. You’ll work closely with our Pricing team as well as cross-functional partners in Engineering, Data Science, and Risk to turn pricing goals into scalable product solutions. This is a high-impact opportunity for someone who wants to shape foundational platform capabilities and directly influence how SoFi prices and optimizes its lending products.

What you'll do:

• Own and drive the roadmap for pricing infrastructure, integrations, and controls within our underwriting technology team
• Represent Pricing in cross-functional forums—capturing nuanced needs, translating them into specs, and ensuring they're tracked through delivery
• Coordinate cross-team efforts for pricing, triage intake, and streamline meeting involvement to maximize efficiency related to pricing
• Manage and prioritize the pricing backlog; align sprint plans with stakeholders across pricing, engineering, data science, underwriting, and risk
• Implement process improvements to optimize throughput and reduce cycle times for pricing-related initiatives
• Bridge EPD and Pricing teams, serving as an embedded liaison in the Pricing team to ensure pricing thinking is integrated into lending products, platforms, and projects from inception
• Define success metrics and leverage data (SQL-friendly) to guide prioritization and demonstrate impact

What you’ll need:

• Bachelor's degree (preferable) or equivalent experience
• 8+ years of product management experience, ideally with fintech exposure
• Excellent communication skills—able to engage seamlessly with technical, analytical, and business audiences
• Strong organizational and project/program management skills; experience running technical sprints or complex launches
• Proven ability to manage backlogs, intake processes, and multiple stakeholder priorities
• Curiosity about loan pricing, credit risk, decision engines, and related infrastructure (or high willingness to dive in)
• Fluency with SQL and data analysis to inform prioritization and measure outcomes
• Experience in matrixed or hybrid org structures; ability to influence without direct authority
• Strong stakeholder management and leadership skills, with a track record of fostering cross-functional alignment

Nice to have:

• Experience building or scaling pricing engines, decisioning platforms, and/or  price-optimizing tools
• Background in lending
• Experience working with LLMs or generative AI