Principal Product Manager, Marketing Technology - SoFi

About the Role

We’re looking for a strategic, hands-on product leader to define and scale the future of Marketing Technology at SoFi - powered by AI.

This is a high-impact role at the center of SoFi’s growth engine, responsible for driving member acquisition, engagement, and retention in support of our mission to help people get their money right. You won’t just build tools - you’ll reimagine how modern marketing works, using AI to automate, personalize, and scale experiences in ways that weren’t previously possible.

You’ll own the vision end-to-end: from defining the next generation of AI-driven marketing platforms to delivering best-in-class experiences for both members and marketers. This includes building intelligent systems that can autonomously create, optimize, and orchestrate campaigns at scale—unlocking step-function improvements in growth efficiency.

We’re looking for someone who sets bold direction, moves with urgency, and drives outcomes. You’ll act as a strong customer advocate, while influencing across the company to deliver cohesive, high-quality experiences.

This role is deeply cross-functional. You’ll partner closely with engineering, marketing, data science, design, operations, finance, risk, legal, and executive leadership to translate strategy into execution—bridging business goals with technical innovation to drive durable, profitable growth.

What You’ll Do

• Define and own the vision, strategy, and roadmap for SoFi’s next-generation Marketing Technology platform - deeply infused with AI
• Lead the shift to AI-powered marketing: automating campaign creation, optimizing decisioning, and delivering real-time personalization at scale
• Identify where to build vs. buy, shaping a modern, flexible, and cost-efficient MarTech stack
• Build “leapfrog” capabilities—AI-driven systems that dramatically improve speed, efficiency, and member experience
• Own and drive a multi-year roadmap, translating vision into shipped products with measurable business impact
• Partner cross-functionally to align on priorities, execute against goals, and deliver end-to-end experiences
• Communicate strategy, progress, and insights to stakeholders at all levels, including executive leadership

What You’ll Need

• Bachelor’s degree in a technical field or equivalent experience
• 7–10 years of product management experience, ideally in MarTech or AdTech
• Proven track record of building and scaling complex, cross-functional platforms
• Experience leveraging AI to drive product innovation and business outcomes
• Operator mindset: able to set strategy and execute in ambiguous, fast-moving environments
• Strong cross-functional leadership and influencing skills
• Excellent communication and executive presence
• Data-driven decision making and strong analytical instincts
• Deep customer empathy—you consistently advocate for what’s best for the user