Marketing Operations Manager - SimilarWeb

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange and continue reaching new heights! Come work alongside Similarwebbers who are bright, curious, practical, and good people.

We’re looking for a Marketing Operations Manager to drive the successful implementation of Similarweb's marketing strategy through our marketing automation and demand generation platforms (email, chat, calendar automation, WordPress, and more). You’ll play a key role in executing triggered campaigns and nurture flows, while working closely with stakeholders across marketing, GTM, and product teams. In this role, you will also establish and maintain scalable processes that support best practices in campaign and lead management, while continuously monitoring data quality and performance to optimize results.

Key responsibilities

• Develop and manage email marketing campaigns, including building triggers and email journeys, creating templates, and tracking performance metrics
• Oversee campaign calendar management to enable smooth planning and execution
• Leverage CRM and marketing automation technology to execute campaigns and improve KPIs
• Build, refine, and oversee audience segmentation strategies
• Oversee data governance to uphold accurate segmentation, data quality, and MQL
• Provide regular and ad-hoc reporting and actionable insights to management and stakeholders
• Plan, coordinate, and execute multi-channel marketing initiatives while aligning timelines, resources, and stakeholders for maximum impact

This is the perfect job for someone who has:

• 1+ years of experience as a Marketing Operations Manager, Marketing Automation Manager, or Marketing Manager
• Experience with email marketing platforms
• Experience managing leads and building segmentation logic based on CRM data
• Strong analytical skills with the ability to translate data into insights
• Excellent English skills, both written and verbal
• Creativity and initiative, with the ability to bring new ideas to messaging and campaign execution
• Experience in B2B tech or software companies -advantage

Why Join Us?

• Impact😎: Work on a platform used by Google, eBay or Adidas.
• Innovation🚀: Bring your ideas to life with full support.
• Hybrid work model: 3 days in our office and  2 days working from home🏡.
• Our office: Join us in our new office at DOCK IN (Palmovka) -  stocked with snacks, drinks, and space to unwind.
• Great perks: 5 weeks of vacation, an extra day off during your birthday month, 3 sick days and a multisport card 😎
• Top hardware👩🏻‍💻: You'll work with a MacBook Pro M3, dual monitors, and electric standing desk.
• Team spirit: We host team-building events, parties, weekly lunches, and happy hours throughout the year 🎉.
• Access to equity programs💸: Join in the success of Similarweb by becoming a shareholder!
• Grow your career any way you choose: Want to grow your career or explore new paths? With coaching, Career Week, and learning programs, we’ve got you covered. 🚀