Marketing Manager, User Acquisition (Tokyo Studio) - Niantic

Niantic is a leading Augmented Reality and mobile gaming company that inspires people to explore the world together - and we are looking for a capable User Acquisition Marketing Manager to join the fast growing Tokyo Studio. This is an outstanding opportunity to drive mobile consumer growth, working on projects that immediately reach millions of people every day. This candidate will promote a data-driven mentality, demonstrating their media buying experience to formulate extraordinary user acquisition campaigns, while closely collaborating with cross-functional partners in achieving business growth goals. If you're a quantitative and creative problem solver, and are excited to unlock major growth channels, we'd love to meet you!

This cross functional role is crucial in helping craft Niantic's overall growth, marketing strategies, and product launches.

Responsibilities

• Craft and implement comprehensive user acquisition strategies across multiple channels, including paid media, social media, influencer marketing and others.
• Lead and optimize large marketing budgets, ensuring efficient allocation of resources to maximize campaign impact.
• Troubleshoot any data anomalies or tracking issues with marketing partners and other cross functional stakeholders.
• Work with external creative agencies to build out performance marketing creative for all needed channels.
• Collaborate with our data science team to enhance UA reporting and proactively adapt to evolving marketing metrics.
• Conduct thorough data analysis to identify trends, measure campaign performance, and optimize strategies for continuous improvement.
• Collaborate closely with product marketing, marketing, and analytics teams to ensure alignment with overall business objectives.
• Communicate weekly with leadership to present insights, recommendations, and campaign results, ensuring alignment with strategic goals.
• Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.
• Required in-office 3 days on Tuesday, Wednesday, and Thursday (in Tokyo).

Qualifications

• 4+ years experience in a mobile media buying position on major advertising platforms such as paid social, ad networks and DSPs.
• Outstanding communication skills to translate data to meaningful business recommendations.
• Experience interfacing with executive leadership on a frequent basis to share results from marketing campaigns and plans for future marketing initiatives.
• Experience managing large monthly budgets across multiple channels. Ideally monthly budgets bigger than $100k.
• Past experience working with outside contractors and creative agencies. Ideally past experience onboarding new agencies.
• A thorough understanding of the impact of upcoming privacy changes on mobile tracking coming from both Android and iOS.
• A/B testing creative and app store assets and writing creative briefs for internal and external creative teams.
• Strong proficiency with Excel required, SQL is a plus.
• Blend of creativity and analytical approach to problem solving.
• Experience with various market research data services e.g., data.ai, Sensor Tower.
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working with cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.
• Experience working with MMP (Singular, Adjust and Appsflyer) and knowledge around Apple SKAN protocols is a bonus.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich.