Consumer Acquisition & Channel Ownership
Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale
Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth
Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention
Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV)
Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead of the curve
Funnel Optimization (Acquisition → Activation → Retention)
Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase
Identify and reduce drop-offs across the acquisition and activation journey
Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention
Team Leadership
Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigour
Drive goal-setting, performance reviews, and capability development for the team
Partner with senior leadership to shape the consumer growth charter and long-term channel strategy
Experimentation & Growth
Run structured experiments across audiences, creatives, landing pages, and funnel interventions
Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
Test and scale new channels, formats, and campaign strategies, bringing an innovative, first-principles approach to problem-solving
Performance & Efficiency Management
Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM
Manage budget allocation across channels to maximize incremental consumer growth at scale
Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns
Insights & Analytics
Analyze consumer cohorts by geography, category, and lifecycle stage
Derive insights on consumer behaviour to improve targeting, messaging, and channel-mix decisions
Build and refine frameworks for incrementality and attribution for consumer acquisition
Cross-functional Collaboration
Partner with product, analytics, design, and category teams to align growth efforts
Influence onboarding experience, landing pages, and communication strategy based on performance insights
What Will You Need
