Demand Generation Specialist - Vonage

Why this role matters:

We are looking for an innovative, and self-motivated Demand Generation Specialist to drive the organic social media strategy and execution for Vonage. This role is instrumental in building our brand presence, engaging our global audience, and supporting our communications and event initiatives across multiple platforms. You will collaborate with cross-functional teams to manage all aspects of organic social media, ensuring alignment with our business goals, voice, and tone.

As a Demand Generation Specialist, you will also play a crucial role in supporting Vonage’s, bottom of funnel and ABM campaigns. You will work closely with all digital media managers across paid social, display, and affiliate/CSE marketing. 

This role will be the backbone of process building for the DG team, reporting structure along with budget and procurement support.  

We are looking for someone with a deep understanding of digital media best practices, channels and project management skills.  

Your key responsibilities:

• Develop and execute a comprehensive organic social media strategy aligned with Vonage’s brand and business goals, managing day-to-day posting, scheduling, and monitoring across LinkedIn, Twitter, Instagram, and Facebook.

• Maintain and track social media calendars, publish posts, ensure QA of tracking tags across Social & Display, and report on performance metrics to optimize strategy and demonstrate impact.

• Collaborate cross-functionally with Communications, Events, Brand, Content, and other teams to source, create, and curate engaging content for all platforms.

• Stay current with social media trends and platform updates to ensure Vonage remains a leader in digital engagement.

• Support and optimize affiliate and Comparison Shopping Engine (CSE) campaigns, including platform selection, global expansion, and cost/pipeline efficiency improvements.

• Experiment with new lead generation tactics and vendors, utilizing A/B testing, conversion rate optimization, and proof of concept initiatives to improve digital channel performance.

• Assist in budgeting, reporting, and analysis efforts, supporting PO/IO processes, MAF documentation, and the development of reporting tools to monitor channel effectiveness and recommend improvements.

What you'll bring:

Required:

• Bachelor’s Degree in Digital Marketing, Demand Generation, Marketing, Social media or related discipline.
• Prior experience 4+ in a Marketing, Demand Generation.

Experience we consider a plus:

• Experience in social media management, with a proven track record in driving organic social growth and engagement on a global scale.
• Detailed project management and organization skills across multiple tasks and timelines. 
• Strong proficiency with marketing tools, such as SFDC, 6sense, Madison Logic, Monday.com, Tableau.
• Deep understanding of attribution modeling and the demand funnel and KPI tracking and optimization.

How you’ll benefit:

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Additional benefits and perks will be shared and discussed with you by the recruiter during the interview process

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