Strategist - AKQA

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Strategists at AKQA make our client’s business their business. Working closely with client service, UX, creative, and tech teams, they are the voice of both the client’s business and the consumer.

We are currently seeking a Strategist to join our Berlin team. You develop and articulate research methodologies, conduct independent primary and secondary research, and produce insightful reports. You evaluate clients through the lens of Brand, Experience, and Business, identifying opportunities, delivering core outputs for Brand and Communication Strategy projects and defining KPIs to monitor project effectiveness. 

Located in Berlin Mitte, you will have access to our diverse network of specialists by collaborating across our twelve European studios.  You will work in an environment which fosters a meritocratic culture and encourages ownership, and you will be surrounded by some of the brightest minds in their fields

DUTIES & RESPONSIBILITIES

• Evaluate and form perspectives about clients through the lens of Brand, Experience, and Business to position the studio’s expertise in front of the clients during Chemistry Meetings, pitches and other business development activities.
• Deliver core outputs of Brand Strategy projects including Brand Architecture, Belief, Role, Proposition, Values, and Personalities.
• Deliver core outputs of Communication Strategy projects such as Creative Brief, Communication Plan and Ecosystem, Comms Roadmap, Messaging Hierarchy.
• Define KPIs, success definitions, and measurement frameworks to monitor project effectiveness.
• Conduct industry research to develop perspectives on opportunities for client industries to grow through branding.
• Develop a point of view on how and when to use various research methodologies, with the ability to articulate to clients why.
• Define research objectives, plan, and produce research inquiry outputs such as screeners, discussion guides, surveys, stimulus, etc.
• Stay updated on cultural, brand, marketing, creative, and technological news and developments relevant to clients or our industry to identify opportunities where the studio can add more value to existing accounts.
• Develop successful working relationships with wider teams in the studio to solve problems and find new paths.
• Ready to grow into a senior role by beginning to lead projects from research—from ideation and planning to execution, analysis, and delivery – to uncover actionable insights that fuel client growth and inform new studio offerings.

REQUIRED QUALIFICATIONS & SKILLS 

• An insatiable curiosity and ability to observe and identify patterns, trends and insights
• Proven ability to translate insights into actionable strategic frameworks, a strategic POV and creative briefs
• 3-5 years experience in strategic planning within a digital or integrated agency environment.
• A gifted factual storyteller with the ability to ground strategies in current market realities while anticipating future trends
• Excellent communication skills and the ability to influence and inspire people. German is a plus but not necessary
• Be willing to learn and grow expertise into other strategy disciplines in the studio, specifically product & experience strategy
• A collaborative mindset, working closely with teams across other studio disciplines from creative to UX and delivery teams
• Ensure work is to the highest possible standards at all times, and that client presentations are engaging and inspiring.
• Effectively interface with the Strategy Director for approval and direction throughout the project lifecycle and to escalate points of concern

Explore our extensive range of benefits here