Senior Manager, Demand Generation - Built In

Role Overview

We are looking for a systems thinker who can design how demand is generated and converted into pipeline. Someone who understands how signals, data, lifecycle, and sales motion connect and can turn that into a repeatable, scalable engine.

You will define how we prioritize accounts, trigger engagement, and move buyers through the funnel, and translate that into targeted programs and campaigns that drive pipeline. You will partner closely with RevOps, sales, and technical teams to bring these systems to life and continuously improve them.

This is a hands-on, high-ownership role focused on outcomes, not just execution. You will shape how our GTM system works, while working with internal partners to implement and scale it.

What You Will Own

• Define how accounts and buyers are scored, prioritized, and routed based on fit, intent, and timing
• Develop and execute targeted campaigns, messaging, and outbound plays aligned to key segments and signals
• Design lifecycle, nurture, and triggered outbound programs that convert new and engaged accounts into sales-ready opportunities
• Partner closely with sales leadership to define SLAs, handoffs, and feedback loops to ensure the right accounts are worked at the right time with the right context
• Monitor conversion across the funnel and identify where breakdowns occur and continuously test, iterate, and improve system performance
• Define how HubSpot is used to score, route, and engage accounts based on intent and behavior
• Ensure our marketing tech stack supports fast, contextual, and scalable GTM execution
• Partner with RevOps and technical teams to implement and evolve systems, workflows, and integrations

What Success Looks Like

• More high-quality, sales-ready pipeline driven from existing demand
• Faster speed from signal to sales engagement
• Improved conversion rates across key funnel stages
• Reduced reliance on seller-led cold outbound
• Clear visibility into what is driving pipeline and revenue
• Strong trust and alignment with sales, RevOps, and technical partners

What We Are Looking For

• Experience designing and optimizing full-funnel demand or lifecycle systems, with a strong understanding of how signals, data, and GTM motion connect
• Proven track record of owning pipeline or revenue-driving metrics and executing programs that drive measurable results
• Comfortable moving between strategy and execution, from system design to campaign delivery
• Experience developing and executing targeted campaigns, messaging, and outbound or lifecycle programs
• Deep experience with HubSpot, CRM workflows, and lead/account management
• Comfortable working with technical teams to bring systems to life without needing to build everything directly
• Understands how to align marketing programs to sales priorities, readiness signals, and conversion goals
• Thrives in ambiguity and enjoys creating structure from scratch
• Energized by designing systems, executing programs, and driving pipeline outcomes

Our base salary range for this role is targeted at $145,000 to $160,000 per year. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, qualifications, experience and work location. The base pay range provided is subject to change and may be modified in the future.

All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at https://builtin.com/company/built-in/benefits.

What We Value

We’re revolutionizing tech recruitment. So we question everything, because the best answers sit just to the right of a question mark. That’s our heritage as a disruptive company — as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values: 

• Be Inclusive, Always. We’re committed to a culture where all people are respected, have a say and can be their whole selves. We will uplift and advocate for one another. Always.

• Be Unreasonably Passionate. Our passion is borderline obsessive, and we’re ok with that. No one ever built anything great on a “meh.” We work with outsized passion to fulfill our mission.

• Be Humble. You don’t have all the answers. Luckily, you don’t have to. Don’t worry about being right. Be humble instead. 

• Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask “what if.” We work with wonder. It’s how we innovate.

• Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up. 

• Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business. 

• Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more — do whatever it takes. 

Be Inclusive, Always

Research shows that women and other marginalized groups tend to apply to roles only when they check every point on a job description. We encourage you to apply if you meet the majority of qualifications and this role is aligned with your career trajectory. 

Built In is an equal employment opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

Built In is guided by principles of diversity, equity, and inclusion (DEI). We are committed to this work over the long-term, but here’s some of what’s in place today:

• We have three ERG groups: BuiltOut, United We Parent and Women United in Tech . 

• We are proud to be led by a woman CEO and founder, and that more than half of our managers and employees identify as women

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