Senior Director, Demand Marketing - Snyk

Why this role?

As our Senior Director, Demand Marketing, you’ll lead the strategy and execution of Snyk’s global demand engine. This senior leadership role has broad visibility across the business, with direct ownership of campaigns and events that drive awareness, adoption, and pipeline growth.

You’ll define how we attract, engage, and convert users – from free adoption to enterprise pipeline – and play a central role in how Snyk uses AI to accelerate growth. It’s a role where you’ll shape strategy, drive measurable impact, and build a team that sets new standards for growth marketing.

What You’ll Do:

• Lead the global demand marketing strategy with direct accountability for pipeline performance.
• Manage and develop a high-performing campaigns and events team, fostering a culture of innovation and experimentation.
• Partner with Field Marketing, SDR, and Sales leadership to align programs and maximise conversion.
• Integrate AI into research, analytics, and campaign execution to accelerate outcomes.
• Collaborate across Product, Ops, and Customer Marketing to deliver consistent, high-impact campaigns.
• Report on performance at an executive level, ensuring visibility and alignment with GTM priorities.
  
  

What You Bring:

• Extensive experience in B2B demand generation leadership, ideally in SaaS, cybersecurity, or developer-first businesses.
• Proven success managing significant budgets and owning pipeline targets.
• Experience leading and scaling diverse teams across executional and strategic roles.
• Strong grasp of the MarTech stack (Marketo, Salesforce, Looker, Drift, GA4, and paid media platforms).
• A data-driven, commercially minded approach with confidence presenting to executives.
• A collaborative style that thrives in fast-moving environments where alignment with Sales and Product is essential.
  
  

It’d Be Awesome If You Also… 

• Have experience embedding AI into marketing workflows (analytics, content, automation).
• Bring success stories from optimising large-scale funnels.
• Know the cybersecurity or developer tooling landscape.
• Can keep executive presentations engaging (and even fun 🙌).
• Love experimenting, challenging the status quo, and bringing fresh ideas to the table.

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