Product Marketing Manager, Programmatic - Spotify

Job Title: Product Marketing Manager, Programmatic
Job Location: New York, NY
Job Listing URL: https://jobs.lever.co/spotify/b6e12586-62c0-43eb-b38b-aea4f4a427ee
Job Description: We are seeking a Product Marketing Manager to join Spotify’s Global Monetization Product Marketing team, with a focus on programmatic advertising and DSP partnerships.

This role sits at the intersection of product, partnerships, and go-to-market, helping shape how Spotify brings its advertising measurement and inventory to market through programmatic channels. You will work closely with DSP partners, ad tech providers, and internal R&D teams to ensure Spotify’s ad solutions are effectively integrated, positioned, and adopted within the programmatic ecosystem.

You’ll play a key role in defining how Spotify shows up in programmatic environments—translating product capabilities into scalable demand, and ensuring the Spotify Ad Exchange is clearly understood, trusted, and activated by buyers. This is a highly cross-functional, fast-paced role where you’ll influence both external partner strategy and internal product direction, helping grow a critical pillar of Spotify’s ads business.

What You'll Do
Drive product and feature development of Spotify’s programmatic advertising solutions, tapping into your market knowledge to help R&D teams identify and prioritize the most impactful work.

Deeply understand customer segments and collect high-quality product feedback to influence product roadmaps and to guide global marketing tactics.

Develop product positioning strategies that clearly articulate the value proposition of Spotify and differentiate us in market.

Lead product launches with a multitude of cross-functional teams including sales, operations, PR, marketing, and more.

Support global product adoption and growth through market expansion, sales enablement, and thought leadership.
Who You Are

You have a minimum of 5+ years of experience within the digital advertising industry, with a keen understanding of programmatic advertising. Product marketing experience preferred.

You have a BA/BS degree or equivalent; master’s degree a plus.

You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales.

You have experience with customer research and are proficient using data/insights to inform product/GTM strategy

You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions.

You have experience working globally and are empathetic to customer needs

You have experience launching cross-functional go-to-market launches

You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment

You can explain the value of highly technical concepts in human, relatable, and compelling language.

You have experience presenting to large industry groups and meeting with senior external stakeholders. .

Where You'll Be

We offer you the flexibility to work where you work best! For this role, you can be within the North America or UK region as long as we have a work location.

This team operates within the GMT and EST time zones for collaboration.