Principal Analyst - Zeta Global

Principal Analyst

As a Principal Analyst, you will be part of our deliverability team working directly with our customers.  You will provide guidance on best practices, reporting and recommendations to improve their email programs and get the most out of Zeta Global. Teams at Zeta work collaboratively to deliver great customer experiences. You will partner with our Client Services, Technology and Sales Teams to develop strategies that improve both our customers and our teams.

Job Description

• Provide guidance to clients to improve deliverability for their email programs
• Support an assigned portfolio of paid deliverability services clients
• Own the client relationship for your portfolio
• Manage onboarding projects including discovery, IP and domain provisioning, email authentication, reputation warming plan development and execution
• Manage retainer based strategic projects focused on optimizing inbox placement and driving response
• Monitor and manage IP & Domain Reputation and Block Listings
• Monitor client email metrics/effectiveness and report on performance
• Collaborate on Mail System Infrastructure and DNS Management
• Utilize 3rd party Deliverability Monitoring Tools
• Provide email best practices consultation to clients and Internal stakeholders

Your Skills and Experience

• 5+ years of experience at an ESP
• Strong attention to detail, dedicated work ethic, organized, and strong communication skills
• Strong critical thinking and analytical skills
• Thorough understanding of email technology
• Experience analyzing large data sets to derive insights
• Advanced Excel Experience
• Knowledge about ESPs, Mailbox providers, and email authentication vendors
• Understanding of email, SMTP, IP and domain strategies, authentication, reputation strategies, data hygiene, privacy, permission policies, anti-spam policies
• Ability to work with cross-functional teams

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html

https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html