WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role 

We’re looking for a strong storyteller to lead Zeta’s editorial strategy and create content that helps Zeta reach new audiences. 

You’ll lead the evolution of Zeta’s blog — building it into a destination for product stories, insights, and perspectives. The blog will serve as a foundation for content that gets amplified across campaigns, social, and events to support top-of-funnel growth and pipeline. 

This role is responsible for defining the editorial strategy, content priorities, and storytelling approach for Zeta’s blog in partnership with Product Marketing, Growth Marketing, and other stakeholders across the business. 

This includes pitching ideas, writing original posts, and editing contributions from across the business, especially from Product Marketing teams — turning product updates, features, and ideas into clear, useful stories for specific audiences. You’ll work closely with Product Marketing and Growth Marketing to identify the most important stories to tell, align content to business priorities, and ensure execution against the editorial roadmap. 

This role sits within Corporate Marketing and plays a key role in how we show up in organic channels — building content with GEO (Generative Engine Optimization) in mind, so it performs well in search and is surfaced, understood, and trusted by LLMs. 

You’ll operate with a newsroom mindset — bringing ideas to the table and turning them into high-quality content quickly and consistently. 

While this is a hands-on content role, it also requires strong cross-functional leadership to align stakeholders, prioritize opportunities, and guide content from concept through publication. 

Responsibilities 

• Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals
• Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences
• Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling
• Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities
• Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals
• Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust
• Maintain a high bar for writing quality, voice, and editorial consistency
• Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution
• Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments