Email Lifecycle Team Manager - AirSlate
View Company Profile- Job Title
- Email Lifecycle Team Manager
- Job Location
- United States
- Job Description
- About airSlateairSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine, and Philippines.At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.And now we're hiring a strategic Email Lifecycle Team Manager to own email-driven attributed revenue across airSlate's four products. This is a new role designed to elevate our email function beyond win-back campaigns into a full lifecycle layer — driving retention, adoption, and LTV growth in close partnership with product teams.You'll lead a team of three email marketing specialists, set the lifecycle roadmap, and have the authority to rebuild what exists when the data justifies it.What You'll Do:
Strategic
- Own email-channel-driven attributed revenue as a business outcome — set the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products.
- Define the email lifecycle communication strategy in partnership with product teams: what to communicate, when, and to whom across activation, retention, expansion, and win-back stages.
- Lead churn-prevention and win-back strategy across email and push notifications as coordinated, signal-driven programs — not one-off campaigns.
- Set the email lifecycle roadmap for 2026 and beyond: audit existing programs, identify gaps and quick wins, prioritize across four products, and align execution against attributed revenue targets.
- Define how email fits within multi-channel orchestration — establishing clear boundaries and handoffs between email, in-product messaging, and other channels.
Data & Use of Data- Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers.
- Define data requirements for lifecycle programs — specifying user signals, cohort definitions, and event triggers needed from the data engineering team, and owning those requests.
- Contribute to the revenue attribution model: partner with data teams to define lifecycle-stage-level KPIs, validate that email is correctly credited, and ensure programs demonstrate measurable incremental lift.
- Own lifecycle dashboards together with the data team to ensure attribution reporting accurately reflects email's contribution at each funnel stage.
- Leverage AI tooling (generative and agentic) to drive personalization and automation at scale across a large, multi-product subscriber base.
Operational
- Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals.
- Coordinate across email development, data, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML.
- Maintain and evolve automated email journeys across all four products, with authority to rebuild or retire programs when justified by data.
- Ensure email deliverability health and list quality at scale across a large, multi-product subscriber base.
What We're Looking For:- 5+ years in lifecycle, retention, or email marketing as a senior contributor or leader — B2C or B2B SaaS / subscription products at scale strongly preferred.
- End-to-end ownership of a lifecycle or retention program (strategy, journey design, segmentation, KPI ownership — not execution alone).
- Familiarity with attribution models and how attribution windows affect reported email performance.
- Experience with behavioral data and predictive models for segmentation (churn scoring, lifecycle stage classification, or similar).
- Hands-on experience with a major marketing automation platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or internal equivalent).
- Strong analytical skills — comfortable with dashboards and DWH-sourced data.
- Solid understanding of email deliverability and list health at scale (100K+ subscribers).
- Experience in a multi-product or multi-brand environment is a strong plus.
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AirSlate Company Size
Between 200 - 1,000 employees
AirSlate Founded Year
2006
AirSlate Total Amount Raised
$181,500,000
AirSlate Funding Rounds
View funding detailsSeries B
$51,500,000 USD
Debt Financing
$50,000,000 USD
Series B
$40,000,000 USD
Series A
$40,000,000 USD