Editor Music & Culture Punjabi - Spotify

Job Title: Editor Music & Culture Punjabi
Job Location: Mumbai
Job Listing URL: https://jobs.lever.co/spotify/7b9e0df5-d1ca-4f30-b848-3e2fcbbe8164
Job Description: As Editor Music & Culture Punjabi, you will be the music and culture expert for the Punjabi language within Spotify. You will use your music, culture, and consumer insights to drive the growth of Punjabi music consumption on Spotify India. Using your insights and analytical skills you will develop and implement the music strategy for your language and build long term value for Spotify. Above all, you are passionate about music.

This position is based in Mumbai and will report to the Head of Editorial, India.

You will contribute your expertise to various music-related projects within the company, including playlist curation, creative editorial work, marketing and advertising sales projects and cross-functional collaboration with different teams in the region and beyond. In addition to Punjabi, you may also be required to tackle additional mandates as driven by business needs.

Display strong leadership, collaborative attitude, dedication to analytics, and understanding of Spotify's music industry impact.
What You’ll Do
Offer cultural and musical insights to build engaging music experiences with an unbiased editorial voice
Proactively identify music trends, emerging talent, and opportunities in the local and global music landscape, acting as a cultural guide
Lead the cohesive curation of engaging playlists for your language (s) with compelling descriptions and commentary that resonate with audiences
Lead the cultural storytelling around music trends
Evaluate music trends and user behavior to find emerging opportunities in playlists and tools for artist discovery
Be a teammate; deeply rooted in Spotify values
Analyze user behavior and performance data to optimize playlist engagement and make informed editorial decisions
Collaborate with global and regional editorial teams on programming initiatives and strategies to improve Spotify’s market position
Work cross-functionally with teams like marketing, advertising sales, and product to achieve audience engagement and integrate cultural insights into workflows
Support artist discovery and help grow fanbases for artists through editorial projects and internal workflows
Who You Are
You have a min of 5+ years of proven experience in the music/ media/ entertainment industries. Experience in media tech companies will be an advantage
You live and breathe music every day and have deep knowledge of the music and cultural scene of your language/ region
You can connect consumer behavior to music culture and trends and are able to communicate that understanding to internal and external audiences
You communicate well in English and Punjabi. Being conversant in other Indian languages will be an advantage
You are skilled in interpreting data and analytics to advise editorial decisions and optimize performance
You are culturally aware, with the ability to critically evaluate music trends, emerging movements, and audience behavior beyond just data
You are an excellent communicator, capable of connecting with audiences through written, video, or audio commentary to enhance playlists
You're an excellent teamplayer who is diligent, adaptable to change, and consistently demonstrates a positive attitude
Your approach to development is robust, you excel in encouraging teamwork, and exhibit a keen emotional awareness
Where You’ll be
This role will be based in Mumbai, India
We offer you the flexibility to work where you work best! There will be some in-person meetings, but it still allows for flexibility to work from home.