Digital Marketing Coordinator - Shift4

We are looking for a Digital Marketing Coordinator with a strong content creation background to develop and execute impactful marketing campaigns that drive brand awareness and customer engagement. In this role, you’ll collaborate with cross-functional teams across the EU and US—including product, sales, and design—to craft compelling content and ensure seamless campaign execution.

Key Responsibilities:

●    Plan and coordinate digital marketing projects from brief to launch, working closely with internal teams and stakeholders.
●    Plan, create, and schedule content across our social media channels, tailoring strategies for each platform to maximize engagement.
●    Create high-quality content for various channels, including videos, case studies, guides, blogs, social media, and email newsletters.
●    Support digital marketing campaigns that simplify complex product and commercial propositions into engaging customer experiences, developing content in multiple formats to engage and convert target audiences.
●    Ensure campaign messaging aligns with Shift4’s commercial goals and resonates with both existing and prospective customers.
●    Collaborate across teams in the EU and US to ensure consistency in campaign objectives, messaging, and execution.
●    Monitor and analyze campaign performance using tools like LinkedIn Campaign Manager, Google Analytics, Tag Manager, Search Console, and Salesforce Marketing Cloud to optimize strategies.
●    Localize campaigns for specific regions, tailoring content to meet market-specific needs.
●    Manage external partners (agencies, freelancers) to maintain high-quality, timely campaign execution.

Who You Are:

●    Experienced digital marketer, skilled in content creation, campaign execution, and digital strategies.
●    Strong understanding of SEO, PPC, and email marketing to drive campaign performance.
●    Proficient in marketing tools for tracking, analyzing, and reporting on campaign success.
●    Social media expert—you know how to create content and execute digital campaigns that drive engagement.
●    Creative thinker, with the ability to develop engaging marketing campaigns tailored to the payments and fintech industry.
●    Highly organized, able to manage multiple projects in a fast-paced, collaborative environment.
●    Confident in managing stakeholder relationships and aligning cross-functional teams to deliver successful campaigns.
●    Excellent communicator, with strong written and verbal English skills.
●    Strategic brand thinker—understanding positioning and how to craft campaigns aligned with commercial goals.
●    Self-starter, comfortable working autonomously while contributing to a team-driven culture.
●    Experience in fintech/payments is a huge plus.