Demand Generation Marketer - AirSlate

Job Title: Demand Generation Marketer
Job Location: United States
Job Listing URL: https://jobs.lever.co/airslate/0e7864e7-bacc-454a-95f4-7e68e2cd3f41
Job Description: AirSlate is revolutionizing how businesses manage workflows with our innovative AI-enabled, document automation platform. We have helped hundreds of organizations to streamline operations, increase efficiency, and eliminate manual bottlenecks We are a passionate team of 70+ people on a mission to building best-in-class solution to win the $100 billion workflow market.

We're seeking a Demand Generation Marketer to drive qualified lead acquisition for our workflow product and our sales team. In this role, you'll develop and execute multi-channel marketing campaigns that convert prospects into customers, manage our performance marketing strategy, and optimize conversion rates across the funnel. We are a team of 50+ people that operates as a startup with a larger company. The ideal candidate is data-driven, execution-focused, results-oriented, and experienced in B2B SaaS marketing.

Salary range: $75,000/yr - $90,000/yr
Key responsibilities:
Lead Generation Strategy & Execution: Own and drive lead generation efforts through inbound and outbound marketing, ensuring a continuous pipeline of high-quality leads that convert into customers.
Campaign Execution: Plan, launch, and optimize multi-channel marketing campaigns (paid, organic, email, content) to drive traffic, engagement, and conversions.
Partner Co-Marketing: Collaborate and execute co-marketing campaigns for partner ecosystems, working with integration partners, technology alliances, and strategic business relationships to expand reach, drive leads, and accelerate adoption.
Paid Ads Strategy: Build and execute a performance marketing strategy, optimizing Google Ads, LinkedIn, Meta, and other paid channels for maximum ROI.
SEO-Driven Growth in an AI World: Develop and implement an SEO and content strategy that adapts to AI-driven search trends, leveraging programmatic SEO, AI-generated content, and keyword optimization to increase organic visibility.
Conversion Rate Optimization (CRO): Experiment with landing pages, G2 customer ratings, messaging, and user flows to improve conversion rates at every stage of the funnel.
Naming Conventions & Taxonomy: Develop and enforce consistent naming conventions across marketing assets, campaigns, and analytics platforms to ensure tracking, measurement, and scalability.
Data & Analytics: Track, analyze, and report on key growth metrics, optimizing campaigns and strategies based on performance data.
What we're looking for:
3+ years of experience in growth marketing, demand generation, or performance marketing (preferably in SaaS or workflow automation).
Hands-on experience with Salesforce, Outreach, Google Ads, LinkedIn Ads, Meta Ads, SEO tools (Ahrefs, SEMrush), and marketing automation platforms.
Strong analytical skills and proficiency in Google Analytics, Looker, or similar data tools.
Experience executing scrappy, high-impact growth strategies with a test-and-learn mindset.
Knowledge of AI-driven marketing trends and how they impact search, content, and lead generation strategies.
A results-driven attitude with a passion for scaling products in a high-growth environment.
Why Join airSlate?
Opportunity to own and drive growth for airSlate Workflow, an innovative product in the $100+ billion workflow automation market.
A fast-paced, collaborative environment where experimentation and innovation are encouraged.
Competitive compensation, flexible work arrangements, and growth opportunities within a scaling organization.