Content Copywriter - Tractian
View Company Profile- Job Title
- Content Copywriter
- Job Location
- Atlanta, GA
- Job Description
- Marketing at TRACTIANTRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.What you'll doAs a Content Copywriter at Tractian, you turn complex industrial and technical topics into clear, compelling content that educates the market and drives demand. You will work closely with the SEO Manager, Sales, and Marketing teams to produce high-impact written content across blogs, website pages, case studies, ebooks, whitepapers, and other long-form assets. This role focuses on sharp messaging, strong storytelling, and precision in how we communicate our technology. You will translate technical expertise into content that resonates with operators, engineers, and industrial leaders while strengthening Tractian’s position as a category leader. We are looking for someone who writes with clarity, speed, and purpose and can simplify complex ideas into content that drives awareness, engagement, and pipeline.Responsibilities:
- Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals.
- Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms.
- Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets.
- Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence.
- Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels.
- Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales.
- Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement.
- Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy.
- Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market.
- Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.
Requirements:- Proven experience in social media marketing, content marketing, or digital media, ideally in B2B or tech environments.
- Strong understanding of SEO-driven content strategy and how social, blog, and long-form content work together.
- Hands-on experience with social media platforms (LinkedIn, X/Twitter, Reddit, Instagram, YouTube, etc.) and analytics tools.
- Excellent writing and editing skills, with experience producing both short-form and long-form content for US audiences.
- Strong communication and presentation skills, with the ability to collaborate cross-functionally.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
- Positive, proactive mindset with strong ownership and accountability.
Bonus Points:- Experience producing long-form assets such as ebooks, whitepapers, reports, or research-driven content.
- Familiarity with content management systems (CMS), email marketing, AI content tools, and marketing automation tools.
- Working knowledge of graphic design or video tools (Adobe Creative Suite, Figma, etc.).
- Background in public relations, brand management, or community building.
- Experience running A/B tests, optimizing digital campaigns, or experimenting with new content formats.
- Previous experience in industrial technology or related industries, such as manufacturing, industrial IoT, predictive maintenance, automation, or enterprise B2B SaaS.
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Tractian Company Size
Between 100 - 500 employees
Tractian Founded Year
2019
Tractian Total Amount Raised
$185,600,000
Tractian Funding Rounds
View funding detailsSeries C
$120,000,000 USD
Series B
$46,900,000 USD
Series A
$15,000,000 USD
Seed
$3,200,000 USD
Pre Seed
$500,000 USD