Clay Consultant - GTM Engineer (Contract) - AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

We are seeking a Clay Consultant - GTM Engineer to redesign and build our AI-powered pipeline and SDR infrastructure. This is a 6-month contract (monthly retainer) focused on replacing manual workflows with automated, scalable systems and enabling RevOps ownership.

This is a hands-on builder role you will spend the majority of your time executing within tools and systems, not creating strategy decks.

What you'll do:

1. Design the SDR Operating System

• Define the end-to-end SDR workflow (targeting → qualification → outreach → handoff)
• Partner with SDR leadership to ensure alignment with real rep workflows
• Establish a scalable foundation for automation
  
  

2. Build Automated Pipeline Infrastructure

• Develop a Clay-powered target identification engine to source and prioritize hit list accounts daily
• Implement automated account enrichment 
• Ensure seamless Salesforce integration (read/write, deduplication, hygiene)
  
  

3. Enable AI-Driven Outreach

• Build sequence infrastructure and messaging frameworks
• Implement AI-powered personalization at scale using Clay + LLMs
• Automate triggering of sequences based on enriched signals
  
  

4. Optimize & Iterate

• Measure workflow performance and pipeline impact
• Run experiments and continuously improve system outputs
• Treat the system as a product with a backlog
  
  

5. Document & Handoff

• Fully document workflows, data sources, and logic
• Train RevOps to own and maintain the system
• Ensure long-term sustainability beyond the engagement

What you have:

• Proven experience building Clay workflows (portfolio required)
• Experience with data sourcing tools (Apollo, ZoomInfo, or similar)
• Strong working knowledge of Salesforce as a data layer
• Hands-on experience with automation platforms (Make, n8n, Zapier)
• Experience supporting enterprise SDR/BDR teams
• Deep understanding of SDR workflows at the rep level
• Ability to document systems and enable handoff to internal teams
• Background in adtech, martech, or SaaS GTM environments
• Experience working with LLM APIs for enrichment or scoring
• Experience supporting enterprise / “whale hunting” sales motions
• Familiarity with data hygiene, deduplication, and scaling Salesforce data quality

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO