Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
About the Role
The APJ Channel Marketing Manager is responsible for developing and executing partner marketing strategies that accelerate partner-sourced pipeline, customer acquisition, partner activation, and revenue growth across Asia Pacific & Japan. This role acts as the bridge between Global Partner Marketing, APJ Channel Leadership, Country Marketing teams, and Partners to ensure regional priorities are effectively translated into scalable, measurable go-to-market programs.
The successful candidate will drive engagement across Veeam's channel ecosystem, including distributors, resellers, VCSPs, service providers, and strategic channel partners, while enabling local teams with programs, campaigns, content, tools, and best practices that support growth objectives.
What You’ll Do
Partner Ecosystem Strategy & Planning
- Develop and execute the APJ channel marketing strategy aligned to regional revenue and partner growth objectives.
- Build annual and quarterly marketing plans supporting key channel motions, including partner recruitment, activation, retention, SaaS adoption, and customer expansion.
- Partner closely with APJ Channel Leadership to translate business priorities into scalable marketing initiatives.
- Align regional plans with Global Partner Marketing programs while tailoring execution to local market requirements.
Partner Demand Generation
- Design and execute integrated partner-led and partner-enabled demand generation campaigns.
- Support strategic channel partners with joint marketing plans, co-branded campaigns, events, webinars, executive engagement programs, and digital initiatives.
- Drive pipeline creation through MDF/PMDF investments and partner marketing funds.
- Measure campaign effectiveness and optimise investment based on business outcomes.
Partner Engagement & Enablement
- Develop programs that improve partner engagement, awareness, and adoption of key initiatives.
- Enable partners with messaging, campaign kits, event-in-a-box programs, content, sales plays, and marketing tools.
- Collaborate with channel teams to increase partner participation in programs, product launches, and strategic initiatives.
- Support partner segmentation strategies and differentiated engagement models.
Cross-Functional Collaboration
- Partner with Channel Sales, Alliances, Enterprise Marketing, Product Marketing, Digital Marketing, Operations, and SDR teams to ensure alignment of campaigns and follow-up motions.
- Coordinate regional execution across APJ countries, balancing global consistency with local market relevance.
- Act as the primary marketing contact for channel business priorities across APJ.
Budget & Investment Management
- Manage channel marketing budgets, MDF/PMDF programs, and partner investment plans.
- Maintain governance, compliance, and reporting standards for partner-funded activities.
- Ensure investments are aligned to strategic priorities and deliver measurable ROI.
Measurement & Insights
- Establish KPIs and performance reporting for channel marketing programs.
- Track partner engagement, pipeline contribution, influenced revenue, marketing-sourced opportunities, and partner activation metrics.
- Deliver quarterly business reviews and recommendations to leadership.
- Provide insights and feedback to Global teams regarding APJ market needs and partner trends.
Success Measures
- Partner-sourced and partner-influenced pipeline
- Marketing-influenced revenue
- MDF/PMDF utilisation and ROI
- Partner activation and engagement levels
- Joint campaign execution metrics
- VCSP/SaaS growth contribution
- Strategic partner business plan attainment
- Event and digital program performance
- Channel partner satisfaction and participation
What You’ll Bring
- 5-8+ years in channel marketing, partner marketing, field marketing, or alliance marketing.
- Experience managing complex partner ecosystems across multiple APJ markets.
- Strong understanding of indirect sales models, distributors, resellers, MSPs, CSPs, and cloud/service provider channels.
- Proven experience managing partner marketing investments and MDF programs.
- Expertise in demand generation, digital marketing, events, and partner enablement.
- Strong analytical, project management, and stakeholder management skills.
- Ability to work effectively across cultures and time zones in a matrix organisation.
What You’ll Get
- 15 to 21 annual vacation days (based on role level), plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Private medical plan for employees and eligible dependents, including major medical, hospital, surgical, and outpatient coverage
- Dental insurance with comprehensive coverage for employees and dependents
- Annual wellbeing allowance for health and wellness support
- Life and accident insurance for added financial protection
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
