Associate Manager, Lifecycle Marketing Operations - Ro

Job Title: Associate Manager, Lifecycle Marketing Operations
Job Location: New York, NY or Remote
Job Listing URL: https://jobs.lever.co/ro/edabc631-7fc9-497c-8896-0e85b0f46e00
Job Description: Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.

The healthcare system today is not designed to help patients achieve their goals. It’s designed around institutions such as hospitals and insurance companies. A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals.

Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.

We are seeking a highly analytical problem solver to join our Growth team as an Associate Manager, Lifecycle Marketing Operations. Reporting to the Manager, Lifecycle Marketing, you will play a key role in managing data pipelines, tracking performance, and optimizing our operational processes. Your expertise in data analysis, marketing automation, and process improvement will support Growth initiatives and drive impactful business outcomes.
What You’ll Do:
Oversee workflow tools and CRM systems, ensuring customer data integrity and accuracy in partnership with Tech and Product.
Own the creation of technical briefs for CRM-related projects, collaborating closely with stakeholders from Product, Tech, and Legal.
Monitor CRM data for key operational insights (open rates, deliverability, event tracking) to ensure accuracy and system reliability.
Assist in developing scalable data pipelines and automation processes to enhance reporting and campaign execution.
Partner with Growth Analytics and Lifecycle strategists to build dashboards that inform lifecycle marketing strategy.
Identify opportunities for automation and process optimization within the marketing technology stack.
Ensure data integrity, scalability, and accessibility for lifecycle marketing initiatives.
Analyze performance trends across customer segments and channels, providing data-driven recommendations.
Lead evaluation, implementation, and optimization of marketing technology solutions.
Establish scalable, well-documented processes to drive consistent and repeatable outcomes.
Oversee and improve the QA process, maintaining high-quality standards and automating where possible.
What You’ll Bring to the Team:
3-5+ years of experience in CRM, lifecycle marketing, or marketing operations.
Strong analytical mindset with the ability to interpret data and optimize based on insights.
Excellent communication skills, with the ability to present complex information clearly
Systems-based thinking, you approach problems through the lens of first principles and over-index on building scalable, resilient systems
Self-starter mindset with strong prioritization, problem-solving, and cross-functional collaboration skills.
Experience with marketing automation, personalization strategies, and API integrations for dynamic content.
Understanding of email deliverability best practices and compliance regulations (CAN-SPAM, GDPR, TCPA, etc.).
Bonus Points:
Experience working with Braze and/or Liquid.
Hands-on experience in HTML, CSS, and templating languages like Liquid.
Familiarity with SQLProficiency in BI tools such as Looker, Mixpanel, or equivalent.
We’ve Got You Covered:
Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
401(k) with company match
Flexible PTO
Wellbeing + Learning & Growth reimbursements
Paid parental leave + Fertility benefits
Pet insurance
Student loan refinancing
Virtual resources for mindfulness, counseling, and fitness