At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is seeking a VP, Healthcare GTM to define and lead the strategy for integrating WHOOP into the healthcare ecosystem. This role will drive the development of partnerships and sales opportunities across health plans, self-insured employers, and health system procurement, enabling WHOOP to become a trusted, outcomes-driven health technology partner.

Working cross-functionally with Product, Data Science, and Commercial teams, this leader will translate market dynamics into scalable GTM opportunities that improve health outcomes, reduce costs, and expand access to WHOOP across via new reimbursement models and benefits environments.

• Define and execute the strategy to integrate WHOOP into healthcare markets, including health plans, self-insured employers, and benefits consultants

• Build and scale partnerships with commercial payers, Medicare Advantage, provider-sponsored plans, and innovative health systems

• Develop opportunities that support virtual first care providers and health systems that align care delivery and outcomes-based models

• Partner closely with Healthcare Product leadership to inform and evolve WHOOP healthcare offerings based on payer, employer, and provider needs

• Structure, negotiate, and operationalize enterprise models including reimbursement pathways, pilot programs, value-based arrangements, and data integrations

• Develop and communicate evidence-based value propositions demonstrating impact on outcomes, engagement, and cost reduction

• 12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation

• Direct sales experience within the healthcare space

• Deep understanding of payer economics, reimbursement models, risk structures, and value-based care

• Proven track record of building and scaling opportunities with health plans, employers, benefits consultants and/or health systems

• Experience integrating digital health solutions into benefits design, care delivery workflows, or population health programs

• Demonstrated ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes

• Strong strategic thinking with the ability to anticipate healthcare market trends and translate them into partnership opportunities

• Exceptional executive presence and relationship-building skills across payer, provider, and employer audiences

• Analytical mindset with experience building business cases and leveraging data to inform decisions

• Willingness to travel significantly as needed for the role