About Outreach
Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.
The Role
Outreach is seeking an experienced Marketing Manager to lead the execution of regional marketing programs that accelerate pipeline growth, strengthen customer relationships, and drive brand engagement across EMEA.
This role serves as the connection point between global campaigns, events and field marketing, in partnership with the EMEA go to market team. The ideal candidate is a strategic and hands-on marketer who understands how to translate business objectives into regional plans that deliver measurable results.
You will collaborate closely with EMEA leadership and go to market team, while working in close partnership with the North America demand gen, growth, events and field marketing teams to design and execute integrated programs including city roadshows, executive events, account-based and field activations. These programs will drive awareness, engagement, and revenue growth within Outreach’s priority customer segments and verticals across the region.
This is a highly visible individual contributor role with significant cross-functional influence and the opportunity to help shape Outreach’s evolving EMEA marketing motion as part of a globally aligned team.
Key Responsibilities
Strategy & Planning
Develop and own the regional field marketing strategy across EMEA, aligned with business goals, ICPs, and vertical priorities. Partner with regional sales and GTM leaders to align on target accounts, pipeline goals, and regional priorities. Build integrated regional marketing plans that combine events, digital programs, account-based campaigns, and partner activations. Align field marketing efforts with corporate demand generation initiatives to ensure cohesive go-to-market execution. This role requires both strategic planning and tactical execution, from shaping go-to-market programs to managing the operational details that bring them to life.
Program Development & Execution
Plan and deliver high-impact regional programs such as executive dinners, roadshows, workshops, and third-party event participation. Collaborate with the events and creative teams to develop localized content, messaging, and experiences that resonate with target personas. Drive account-based and vertical-specific activations designed to deepen relationships with customers and prospects. Manage program logistics, budgets, timelines, and stakeholder communication to ensure flawless execution.
Cross-Functional Collaboration
Partner with the EMEA GTM organisation to align objectives, pipeline goals, and success metrics. Work with Event Operations and Marketing Operations to ensure accurate campaign setup, lead capture, and reporting in Salesforce and Marketo. Collaborate with Product Marketing to ensure regional messaging reflects product priorities and differentiators. Support broader marketing events and campaigns beyond tradeshows, including customer user conferences, summits, field events, and roadshows.
Measurement & Optimization
Define success metrics for each program, including sourced and influenced pipeline, conversion rates, and engagement. Monitor performance against goals and provide actionable insights and recommendations for continuous improvement. Maintain data accuracy and consistency across regional programs and campaigns. Present regular reporting and strategic insights to leadership and stakeholders.
Who You Are
7-10 years of experience in B2B field marketing, regional marketing, ABM, or integrated campaigns ideally in SaaS or high-growth technology environments. Strong understanding of B2B and enterprise sales cycles Demonstrated success building and executing regional marketing strategies that drive pipeline and revenue outcomes. Strong communicator and collaborator with proven ability to influence cross-functional stakeholders and executive leadership. Highly organized and detail-oriented, with experience managing multiple concurrent programs and budgets. Data-driven mindset with fluency in Salesforce, Marketo, Asana, and event/marketing tools such as Splash, Bizzabo, or Cvent. Comfortable working across time zones and geographies with occasional travel for regional programs (up to 30%).
