Job Description

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Job Summary:

Filevine is seeking a dynamic and results-driven Senior Manager of Performance Marketing to lead our performance marketing efforts. This role is responsible for developing, executing, and optimizing full funnel paid advertising strategies across multiple channels, including PPC, affiliate marketing, ABM, awareness campaigns, and connected TV.

The ideal candidate will be a strategic thinker with strong analytical skills and a proven ability to lead teams, deliver measurable results, and drive business growth.

Responsibilities

Strategic Growth: Develop and execute a comprehensive performance marketing strategy focused on aggressive customer acquisition and brand scaling.

Multi-Channel Mastery: Oversee a diverse media mix including PPC, Social, Display, Programmatic, and Connected TV (CTV) to ensure full-funnel coverage.

KPI Ownership: Establish performance goals and KPIs across all campaigns, driving continuous optimization to maximize ROI and efficiency.

ABM & High-Value Targeting: Lead Account-Based Marketing (ABM) strategies to penetrate high-value accounts and generate high-quality sales opportunities.

Affiliate & Partner Management: Build and maintain strategic affiliate advertising partnerships to expand reach and drive mutual revenue success.

Brand Awareness: Orchestrate broad awareness campaigns designed to increase brand visibility and consideration within the legal tech market.

Data-Driven Optimization: Manage rigorous A/B testing frameworks for ad creatives and landing pages to constantly improve conversion rates.

Advanced Analytics: Collaborate with data teams to ensure precision in tracking, reporting, and multi-touch attribution across the entire marketing stack.

Cross-Functional Synergy: Partner with Creative, Product Marketing, and Finance to align messaging, manage budgets, and forecast future growth.

Qualifications

5+ years in a digital marketing role focused on pipeline generation.

Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.

Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.

Strong leadership skills with experience managing, mentoring, and growing teams.

Excellent analytical skills and a data-driven mindset to optimize marketing performance.

Experience in vertical SaaS or legal tech industries is a plus.

Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders

Senior Manager of Performance Marketing - Filevine

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