Product Marketing Specialist, Apparel & Accessories - WHOOP

Job Title: Product Marketing Specialist, Apparel & Accessories
Job Location: Boston, MA
Job Listing URL: https://jobs.lever.co/whoop/1d1177de-b77f-47b5-9499-709bf62346a8
Job Description: At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is seeking a Product Marketing Specialist – Apparel & Accessories to support the development, launch, and growth of our apparel and accessories range. This role will work cross-functionally with our marketing, design, and e-commerce teams to execute go-to-market plans, coordinate product storytelling, and ensure a seamless experience for WHOOP members.

This position will be in-person at the WHOOP office in Boston. Applicants must currently reside in the Greater Boston Area or be open to relocation in order to be considered.
RESPONSIBILITIES:
Create product briefs, ensuring they align with consumer insights, market trends, and brand positioning.
Assist in coordinating product launches, tracking timelines, deliverables, and cross-functional alignment.
Work closely with channel managers and creative teams to develop compelling product storytelling across digital platforms, including website, email, and social media.
Support the planning and execution of go-to-market strategies for Apparel & Accessories.
Create and maintain all product-related decks, copy, and marketing materials to ensure accuracy and consistent representation of Apparel & Accessories.
Conduct market and consumer research, analyzing industry trends and competitor offerings to help inform product and marketing decisions.
Prepare product presentations for internal stakeholders, leadership, and external partners.
QUALIFICATIONS:
Bachelor’s degree in Marketing, Business, Merchandising, or a related field.
4+ years of experience in product marketing, merchandising, or a related field.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Detail-oriented with excellent written and verbal communication skills.
Passion for fitness, wellness, and performance-driven brands is a plus.

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