Product Marketing Manager - Plaid

Job Title: Product Marketing Manager
Job Location: San Francisco
Job Listing URL: https://jobs.lever.co/plaid/3c3968a9-20e3-4b33-a820-ee55dac0c513
Job Description: We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

As a Product Marketing Manager at Plaid, your primary focus is driving the success of your product area. More specifically, are we talking to the right customer at the right time about the right product? You’ll work closely with product managers from early discovery and product-market fit through launch, growth, and adoption. Your role is to shape go-to-market strategies, influence product development, drive industry and customer awareness and ensure every initiative you drive contributes to product success.
Who You Are
You are a storyteller. You have excellent written and verbal skills and can communicate the value of our products and distill highly technical concepts to customers and external stakeholders clearly, concisely, and persuasively across multiple mediums and audiences.
You are able to deeply understand Plaid’s products. To effectively tell stories and drive growth for Plaid’s products, you live and breathe our products and solutions. You have a deep understanding of product features and capabilities and how that translates to solving our customers’ biggest pain points. You use that knowledge to define the audience and target customers for our solutions.
You excel in cross-functional collaboration. You are an owner working with teams across product, GTM, design, communications, marketing, and support to drive successful outcomes for your product areas.
You embody the voice of customers. You are customer centric, you collaborate with GTM teams to understand customer needs and opportunities and influence product roadmap and marketing campaigns.
Responsibilities
Develop messaging and positioning for Plaid’s products and key customer targets
Partner closely with GTM, product, partnerships, marketing teams to build a GTM strategy with the goal of driving awareness, demand and usage of our products
Conduct ongoing competitive analysis and market research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
Qualifications
5+ years of experience with 3+ years in product marketing, sales, account management, growth or other strategic GTM role at a B2B software company
Excitement about fintech and the future of our financial system
Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
Desire to engage deeply with cross-functional partners across Product, Design, Sales, and Marketing
Thoughtful strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity