Product Marketing Manager - Industry - Plaid

Job Title: Product Marketing Manager - Industry
Job Location: New York
Job Listing URL: https://jobs.lever.co/plaid/dc323c98-f4eb-4ec6-947c-39628a035c30
Job Description: We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

At Plaid, Product Marketing oversees the entire product lifecycle, from shaping product strategy to driving successful launches and commercialization. We develop go-to-market strategies, position products effectively in the market, and drive adoption post-launch. Our team bridges product, sales, and marketing to ensure a cohesive strategy that aligns with customer needs and business goals.

As a Product Marketing Manager, you will be responsible for leading and shaping our cross functional marketing efforts and product strategy to reach customers across prioritized industries, including telco, mortgage, gaming, insurance, consumer lending, healthcare and more. Together with cross-functional leaders, you will be defining the strategy, building a strong narrative for and enabling our sales and revenue teams to effectively sell to target audiences.
Responsibilities
Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy.
Create programs and content that speaks to our priority audiences and verticals: gaming, mortgage, et al.
Lead the messaging and positioning for our priority industry verticals – creating the narrative and pitch across Plaid’s external assets including .com, sales pitch, 1-pagers, events, webinars, etc.
You will work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet business goals.
You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities.
Partner with Comms to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects.
Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals.
Develop an approach for pricing and monetization for enterprise.
Qualifications
5+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders.
Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value.
Strong presence and verbal communicator