HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
About the role
We're looking for a Product Marketing Manager to help drive customer growth, product adoption and commercial success across Attain Healthtech's products and services.
Reporting to the Senior Product Marketing Manager, this role will partner closely with Product, Marketing, Acquisition, Sales, Operations and Engagement & Retention teams to bring products and services to market, develop compelling customer value propositions, and ensure customers understand and realise the value of our product and service offerings.
The Product Marketing Manager will play a key role in new product and service line launches, customer insights, positioning, adoption initiatives and sales enablement, helping connect customer needs with business growth opportunities.
Key Responsibilities
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Shape product positioning, messaging and value propositions across customer-facing channels.
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Support end-to-end go-to-market planning, launches and cross-functional execution.
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Turn customer, market and competitor insights into actionable product and growth opportunities.
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Drive product adoption, engagement and customer value through targeted initiatives.
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Develop compelling sales enablement materials, customer communications and product resources.
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Partner with Product, Marketing, Sales, Growth and Operations teams to deliver impactful outcomes.
What you'll bring
2-5 years' experience in Product Marketing, Customer Marketing, Growth Marketing or related disciplines.
Experience supporting product launches, go-to-market initiatives or customer adoption programs.
Strong communication and storytelling skills.
Experience gathering and interpreting customer and market insights.
Strong stakeholder management and collaboration skills.
Analytical mindset with the ability to use data to inform decisions.
Ability to manage multiple projects and priorities in a fast-paced environment.
