You'll own growth end to end at Luma — acquisition, activation, retention, and revenue — scaling the product from strong early traction toward mass adoption, and defining how growth works here from first principles.
Growth at Luma runs across product, engineering, marketing, and data, and you'll operate with high velocity, imperfect data, and a bias to action. It fits an experiment-driven PM who's equally strategic and hands-on. If you need clean data and an established growth function to step into, this isn't that yet.
What You'll Own
Own and execute product-led growth across the full funnel, from acquisition to revenue.
Identify and prioritize high-leverage (80/20) opportunities that drive outsized growth.
Design and scale rapid experimentation loops across onboarding, activation, retention, and monetization.
Build repeatable, measurable growth loops, and improve first-time experience so users reach value fast.
Partner with marketing on paid acquisition, attribution, conversion, pricing, and packaging.
Work hands-on with engineering to prototype, ship, and iterate, making fast decisions with limited data.
First 90 Days
One way the first 90 could unfold.
Days 1–30 — Immerse & Diagnose: Map the funnel, find where growth breaks, and pick the first 80/20 bets.
Days 30–60 — Ship & Validate: Run experiments across activation and monetization and land measurable wins.
Days 60–90 — Scale & Systemize: Build repeatable growth loops and the experimentation cadence behind them.
What You Bring
5–10+ years of product management with a strong growth focus.
A track record driving measurable growth (activation, retention, revenue).
Deep understanding of product-led growth, funnels, loops, and lifecycle optimization.
Strong intuition for high-leverage opportunities in ambiguous environments.
An experiment-driven mindset with A/B testing and rapid iteration.
Comfort operating strategically and tactically, with incomplete data.
Experience partnering with marketing on paid growth and attribution, familiarity with pricing and packaging, and the technical fluency to unblock execution.
Nice to Have
Experience building or growing products for creative professionals.
Familiarity with Figma, Canva, Adobe, or 3D/creative platforms.
Experience on AI-native products or in fast-moving startups.
About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.
