Paid Social Manager - Kandji

Job Title: Paid Social Manager
Job Location: Miami
Job Listing URL: https://jobs.lever.co/kandji/6ff36f99-0269-4888-ae79-e1e7e6631e66
Job Description: About Kandji

Kandji is the Apple device management and security platform that empowers secure and productive global work. With Kandji, Apple devices transform themselves into enterprise-ready endpoints, with all the right apps, settings, and security systems in place. Through advanced automation and thoughtful experiences, we’re bringing much-needed harmony to the way IT, InfoSec, and Apple device users work today and tomorrow.

Some of the smartest money in tech has partnered with Kandji to realize our vision, including Tiger Global, Felicis, Greycroft, First Round Capital, and Okta Ventures. In July 2024, Kandji raised $100 million in capital from General Catalyst, bringing Kandji’s valuation to $850 Million.

Since Kandji’s Series C in 2021, the company has seen a 600%+ increase in annual recurring revenue, and its customer base has grown nearly 4X across 40+ industries. Notable customers include Allbirds, Canva, and Notion, and the company has partnerships with such industry giants as ServiceNow, AWS, and Okta.

Kandji was also named to Forbes’ Next Billion Dollar Startup List 2023 and recognized as a top venture-backed startup with the potential to reach unicorn status.

The Opportunity

We are excited to be hiring a Paid Social Manager to drive customer acquisition, pipeline growth, and brand awareness through B2B-focused paid social campaigns. As a key member of the Growth & Experience team, you will be responsible for developing, executing, and optimizing paid social strategies across platforms like LinkedIn, YouTube, Twitter/X, and emerging B2B channels.

Reporting directly to the Head of Growth & Experience, you will work closely with the Product team, Paid Search, Lifecycle Marketing, and SEO to align paid social efforts with our Product-Led Growth (PLG) and self-service revenue strategy. We are looking for a data-driven performance marketer with expertise in B2B lead generation, account-based marketing (ABM), and full-funnel paid social campaigns.
How You Will Make a Difference Day to Day:
Develop and execute a paid social strategy focused on high-intent lead generation, pipeline acceleration, and brand awareness.
Own LinkedIn Ads strategy, including Sponsored Content, Lead Gen Forms, and Account-Based Marketing (ABM) campaigns targeting key decision-makers.
Launch and optimize YouTube, Twitter/X, and emerging B2B paid channels, ensuring maximum efficiency and impact.
Work cross-functionally with Product, Paid Search, Lifecycle, and SEO to integrate paid social into broader demand generation and PLG efforts.
Collaborate with sales & marketing teams to align paid campaigns with HubSpot, Apollo, and CRM-driven lead scoring.
Build structured testing frameworks (A/B & multivariate tests) to optimize ad copy, creatives, audience targeting, and bidding strategies.
Analyze paid social performance data to identify trends, measure ROI, and adjust campaign strategy for efficiency.
Scale retargeting and nurture sequences, ensuring continuous engagement with prospects throughout the sales funnel.
Stay ahead of B2B advertising trends, platform updates, and privacy changes, ensuring Kandji remains competitive in a rapidly evolving landscape.
Minimum Qualifications:
5+ years of experience in B2B paid social marketing, with a focus on LinkedIn, YouTube, and Reddit, Quora, etc.
Proven track record of driving pipeline growth through paid social, optimizing for MQLs, SQLs, and revenue impact.
Deep experience with LinkedIn Ads, including Matched Audiences, Lead Gen Forms, and Sponsored Content.
Expertise in campaign optimization, A/B testing, and performance measurement using UTMs, GA4, and HubSpot reporting.
Experience managing budgets effectively, ensuring high ROI and efficient CAC payback periods.
Ability to work cross-functionally with product, lifecycle marketing, paid search, and SEO to align paid social with holistic growth efforts.
Strong bias for impact, prioritizing high-leverage, revenue-driving initiatives.
Required to work onsite in our Miami (Coral Gables) office 5x a week.
Preferred Qualifications
Experience working with PLG-driven SaaS businesses, optimizing self-serve conversion funnels.
Familiarity with account-based marketing (ABM) platforms like Demandbase, 6sense, or Metadata.
Proficiency in integrating paid social efforts with HubSpot, Apollo, and sales automation workflows.
Understanding of multi-touch attribution, customer journey analytics, and conversion tracking for longer B2B sales cycles.