JOB DESCRIPTION
Title: Marketing Communications Manager
Department: 403
FLSA Status: Exempt
Location: Minneapolis/St Paul, MN area
Job Summary
The Marketing Communications Manager is responsible for developing and executing strategic marketing and communication initiatives that strengthen the organization’s brand, engage key audiences, and drive growth.
This role oversees the creation of compelling content, ensures message consistency across all platforms, and manages both internal and external communications. Working cross-functionally with marketing, operations, and leadership teams, the Marketing Communications Manager plays a critical role in shaping brand perception, enhancing visibility, and fostering connection between the organization and its stakeholders.
Essential Duties & Responsibilities
- Strategic Planning & Campaign Development
- Develop and implement comprehensive marketing communication strategies aligned with organizational goals.
- Create and manage annual marketing communication plans, calendars, and budgets.
- Collaborate with leadership and marketing teams to align messaging across campaigns, events, and initiatives.
- Content Creation & Brand Management
- Produce engaging written and visual content for digital, social, and traditional media channels.
- Oversee creation of marketing collateral, newsletters, press materials, and storytelling content.
- Ensure brand consistency in tone, message, and design across all platforms and communications.
- Public Relations & Media Outreach
- Manage media relations, including writing press releases, pitching stories, and responding to media inquiries.
- Build and maintain relationships with journalists, influencers, and key industry contacts.
- Support leadership and spokespeople with messaging, media prep, and speaking opportunities.
- Digital Marketing & Analytics
- Execute digital marketing initiatives including email campaigns, paid and organic social media, and website content.
- Monitor digital analytics to evaluate campaign performance and optimize engagement and conversion rates.
- Stay current on emerging marketing tools, trends, and best practices to drive continuous improvement.
- Internal Communications & Event Support
- Develop internal communications to inform and engage employees, including newsletters and company updates.
- Support the planning and promotion of events such as product launches, conferences, and community activations.
- Collaborate cross-functionally to ensure marketing alignment and operational readiness for all events.
Required Skills & Abilities
- Proven success developing and executing integrated marketing and communications strategies.
- Exceptional writing, editing, and storytelling skills with attention to detail and brand alignment.
- Strong organizational and project management abilities, with experience managing multiple priorities.
- Proficiency with digital marketing platforms (social media, email, CMS tools, analytics).
- Creative thinker with strong analytical and problem-solving capabilities.
Education & Experience
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related discipline (Master’s preferred).
- 5+ years of experience in marketing communications, public relations, or related field.
- Demonstrated experience in media relations, campaign planning, and content creation.
Personal Attributes
- Creative & Strategic: Combines innovative thinking with sound marketing judgment.
- Clear Communicator: Articulate, professional, and confident across written and verbal formats.
- Collaborative & Relationship-Oriented: Builds trust and alignment across teams and external partners.
- Detail-Oriented & Organized: Manages multiple projects while maintaining precision and quality.
- Adaptable & Resilient: Thrives in fast-paced, evolving environments with shifting priorities.
- Passionate & Purpose-Driven: Enthusiastic about storytelling, connection, and elevating brand engagement.
Compensation & Benefits: The salary range for this position is $75,000-$80,000 annually, with actual compensation based on experience, qualifications, geographic location, and other job-related factors. Benefits include medical, dental and vision coverage, retirement benefits, flex time off, and other benefits available to eligible employees.
