Lead Strategist, CRM & Loyalty - Bounteous

Bounteous is seeking a Lead Strategist, Loyalty & CRM to own and drive strategic outcomes across complex client engagements. In this role, you will operate as a trusted advisor and day-to-day strategic lead guiding clients through the full engagement lifecycle, from discovery and workshop facilitation through ongoing program optimization and measurement. You bring a sharp analytical mindset and the ability to translate data and consumer insights into loyalty and CRM strategies that deliver measurable results.

The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close collaboration with Product, Creative, Technology, and Analytics & Insights teams to bridge strategic vision with flawless execution across the full client engagement lifecycle.

• Design and refine loyalty strategies from initial concept through deployment and ongoing optimization

• Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy

• Define and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance against competitive standards

• Apply an insight-driven approach, partnering closely with analytics teams to explore data, surface opportunities, and translate findings into actionable strategies

• Build business cases and clear articulation of value to client stakeholders

• Continuously optimize end-to-end customer experiences based on consumer insights and program performance data

MarTech & Platform Expertise

• Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems to make strategic recommendations grounded in platform capabilities and feasibility

• Understand client-level data schemas and apply user-level segmentation and targeting to drive personalization and engagement

• Stay ahead of emerging technologies, platform updates, and industry trends and bring forward-thinking recommendations that push programs further

Collaboration & Contribution

• Champion account innovation to bring new thinking, emerging technologies, and creative solutions that push the boundaries of what’s possible for clients

• Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to ensure seamless delivery and strong client outcomes

• Contribute to the evolution of Bounteous’ Loyalty & CRM practice through participation in internal initiatives and knowledge-sharing

• Demonstrated curiosity and willingness to learn, adopt, and apply emerging AI tools and technologies within loyalty and CRM strategy work

• Contributes to Bounteous internal AI learning culture by sharing knowledge, best practices, and use cases across the team

• 8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements

• Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight

• Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity

• Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes

• Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization

• Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction

• Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility

• Proven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clients

• Excellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teams

• Collaborative, team-first mindset with a demonstrated ability to work cross-functionally and contribute to a high-performing team culture

• Entrepreneurial spirit and comfort navigating ambiguity in a dynamic, fast-moving environment

• A genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward