SECTION I · THE BRIEF
Brief #49004Updated 03 SEP 2026SAN FRANCISCO, CAAshbyY COMBINATOR
Employbl Company Profile

Lead Graphic Designer

The world’s first AI reading coach that works with real books.

Location
San Francisco, CA
Company size
10–50
Posted
Today
Via
Ashby
Section II · Full ProfileFree with an account
  • 01Comp band & equity packageLocked
  • 02Seniority & experience requirementsLocked
  • 03Interview process & rubricLocked
  • 04Hiring manager & team contextLocked
  • 05Growth trajectory in this roleLocked
  • 06Offer & decision timelineLocked

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Ello logo

Lead Graphic Designer · Ello

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Job title
Lead Graphic Designer
Job location
San Francisco, CA
Job description

Job Description

Lead end-to-end design across product, brand, and user experience for children’s education app, including product research, prototyping, playtesting, iteration, and developer handoff to create engaging, educational, and conversion-focused experiences. Conduct brand and user research to define personas and inform design decisions, while continuously expanding product features in collaboration with literacy experts and engineers. Develop and maintain a cohesive brand identity and design systems through market research, concept creation, and testing, ensuring consistency across all touchpoints. Design and optimize web interfaces and onboarding flows using UI/UX principles to enhance usability and conversion, partnering closely with marketing and development teams. Create and animate brand characters and UI assets to drive engagement, while also supporting marketing and internal initiatives through landing pages, printed materials, and cross-functional design guidance to maintain brand consistency.

Requirements

Bachelor’s or foreign equivalent in Graphic Design, Human Computer Interaction or closely related design field and 2 years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related role.

Alternatively, will accept four years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related.

The position requires the following special skills: Two (2) years experience with: (i) Web Design; (ii) Brand research, market analysis, brand identity, concepts and implementation; (iii) Adobe Creative Suite - Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Acrobat; and (iv) Figma and LottieFiles; One (1) year experience with (i) Product Design, including user research, wireframing, prototyping, interaction design, and development of user flows for digital products or platforms; (ii) UI/UX design, including prototyping and user flows, preparing assets for testing; and (iii) Illustration and animation work.

Any suitable combination of education, training or experience is acceptable.

Salary

$161,387 to $200,000 per annum

 

Work Location

24 Shotwell Street, San Francisco, CA 94103

Apply

To apply, please submit your application through this link.

At Ello, diversity is a moral imperative and a competitive advantage. We do not discriminate based on race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to assess skills and experience directly. If you need accommodations throughout the interview process, please contact recruiting@ello.com.

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Ello headquarters

San Francisco, CA

Company size

1050 employees

Founded

2019

Total raised

$15,450,000

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Funding rounds