Growth Marketing Manager - Europe - Plaid

Job Title: Growth Marketing Manager - Europe
Job Location: London
Job Listing URL: https://jobs.lever.co/plaid/710aeb62-d457-4424-84b6-4ee133fafe37
Job Description: We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Our Europe marketing team is on a mission to significantly enhance Plaid's online presence, drive lead generation, and optimise digital campaigns across the European market. We are a lean but mighty team and we're actively looking to expand with a dedicated Product Marketing Manager and a Growth Marketer. We are dedicated to scaling our marketing efforts efficiently and effectively, ensuring our brand reaches and resonates with our target audiences across Europe. We foster a collaborative and high-impact environment, working closely with our global counterparts and regional sales teams.

As a Growth Marketer for Europe, you will play a crucial role in expanding Plaid's digital footprint and driving key marketing performance metrics. You will support the management and optimisation of our digital advertising campaigns, contributing to increased online visibility and lead generation. You will assist in the development and implementation of SEO strategies to improve organic search rankings, helping more potential customers discover Plaid. A core part of your role will involve analysing digital marketing performance, providing initial insights, and supporting the creation of engaging digital content that captures our audience's attention. Additionally, you will play a supporting role in the execution of our event and tradeshow strategies across Europe, ensuring our presence at key industry gatherings is impactful. You will be instrumental in ensuring our marketing efforts are data-driven and continually optimised for impact.
Responsibilities
Assist in the management and optimisation of digital advertising campaigns across various platforms (e.g., paid search, paid social), focusing on performance metrics and cost-effectiveness.
Support the development and implementation of SEO strategies, including keyword research, on-page optimisation, and technical SEO improvements, to enhance organic search rankings and traffic.
Collect and analyse digital marketing performance data (e.g., website traffic, conversion rates, campaign ROI), identifying trends and preparing initial reports on actionable insights.
Collaborate with the content and product marketing teams to support the creation and distribution of engaging digital content (e.g., blog posts, landing pages, ad copy) optimised for various channels.
Own Return on Ad Spend (ROAS) as a key metric, actively working to improve the efficiency and effectiveness of paid channels.
Support the execution of event and tradeshow strategies, including pre- and post-event promotion, lead capture, and ensuring brand presence consistency.
Qualifications
3+ years of experience in digital marketing, with a focus on growth marketing, paid media, or SEO.
Demonstrated understanding of key digital marketing channels and their role in the customer journey (e.g., SEO, SEM, social media, email marketing).
Experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and analytics tools (e.g., Google Analytics).
Basic understanding of SEO principles and tools
Strong analytical skills with an ability to interpret data and contribute to data-driven decision-making.
Excellent written and verbal communication skills, with an ability to communicate clearly and concisely.
Proactive, self-motivated, and eager to learn in a fast-paced environment.