Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
Implement strategies based on segmentation, personalization, and automated user journeys.
Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
Collaborate with product, content, and operations teams to ensure campaign alignment and success.
Report KPIs and campaign results, proposing continuous improvements.
Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.
Requirements:
Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
Proven experience executing lifecycle and acquisition campaigns.
Knowledge of segmentation, automation, A/B testing, and funnel optimization.
Ability to work independently and collaboratively with a strong results orientation.
Fluency in English.
Genuine interest in cryptocurrencies, blockchain, and fintech.
