Group Product Manager (Onboarding Co-pilot) - ManyChat

WHO WE ARE 🌍

We help creators get more out of every conversation with Instagram-focused automations and support for other channels like Messenger, WhatsApp, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team of 350+ people spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

WHO WE'RE LOOKING FOR 🌟

We’re hiring a Group Product Manager to lead Onboarding Co-Pilot, a new, strategic product area within Growth.

Your mission: reinvent how creators experience Manychat from day one.

Onboarding Co-Pilot will be a GenAI-powered, chat-based interface that guides creators from first touch to first value — helping them understand what to build, why it matters, and how to succeed, all through a conversational, personalized experience.

This role is about activation, time-to-value, and confidence — turning setup from a hurdle into a growth engine.

You’ll define the vision, lead execution from 0→1, and build a team as this area scales.

WHY THE ROLE IS SPECIAL 💡

• You’ll own one of the highest-leverage moments in the customer journey: onboarding & activation
• You’ll work at the intersection of Growth, Product, and GenAI
• You’ll help define how AI shows up inside Manychat — not as a feature, but as a guide
• You’ll ship a brand-new interaction model that shapes first impressions for millions of creators

WHAT YOU’LL DO 🤖

Set the vision & strategy

• Define the long-term vision for Onboarding Co-Pilot as a core Growth product
• Identify how GenAI and chat-based UX can reduce friction, personalize guidance, and accelerate time-to-value
• Partner closely with Growth leadership to align onboarding strategy with acquisition, activation, and retention goals

Lead 0→1 execution

• Take Onboarding Co-Pilot from concept → MVP → scaled adoption
• Design conversational onboarding flows that adapt to creator intent, skill level, and use case
• Ship fast, learn fast, and iterate based on real user behavior

Drive measurable growth impact

• Own activation and onboarding KPIs (e.g. activation rate, time-to-first automation, retention lift)
• Use experiments, cohorts, and qualitative insight to continuously improve outcomes
• Ensure onboarding doesn’t just educate — it drives meaningful business results for creators

Collaborate deeply

• Work hand-in-hand with Engineering, Design, Data, and Growth to build intuitive, lightweight, AI-powered experiences
• Partner with platform and core product teams to integrate onboarding seamlessly into the Manychat ecosystem

Build and scale a team

• Start hands-on, then hire, coach, and mentor PMs as Onboarding Co-Pilot grows into a dedicated product pillar

TO SHINE IN THIS ROLE 💥

• 7+ years of Product Management experience, with 2+ years leading teams or multiple product areas
• Strong background in PLG SaaS, Growth, or Activation-focused product work
• Proven success shipping 0→1 products and scaling them to meaningful adoption
• Experience designing guided, opinionated, or conversational user experiences
• Solid understanding of GenAI / LLM-powered products, including personalization and human-in-the-loop systems
• Track record of tying product work to activation, engagement, or retention metrics
• Comfortable operating in ambiguity with a strong bias for action
• Excellent cross-functional communication and stakeholder alignment skills
• Passion for creating simple, confident, and delightful first-time user experiences

WHAT WE OFFER 🤗
We care deeply about your growth, well-being, and comfort:

• 🌍 Hybrid onboarding to start work remotely and relocation support for you and your family.
• 💙 Comprehensive health insurance for both you and your family.
• 📚 Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.
• 🫶 Flexible benefits package to tailor perks that matters most for you.
• 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
• 🍽️ In-office perks, including free meals and snacks.
• 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.