About Pair Team
Pair Team is a public benefit company reimagining care for the safety net. As an AI-enabled medical group for Medicaid and Medicare, we deliver medical, behavioral, and social care by integrating shelters, pantries and other community-based organizations into our whole-person model. As California’s largest complex care provider, we’ve proven our impact to reduce avoidable emergency care, including a 52% and 26% reduction in ER visits and hospitalizations respectively. Once scaled nationally, our approach would save tax payers $150B per year.
With our years of experience and vast data collected, we are now building an AI platform that embeds social work agents across the safety net to truly unify our fragmented healthcare and welfare system. By scaling our country’s frontline medical and social services workforce, we aim to bring high-touch care to everyone.
At Pair Team, we’re not just delivering care—we’re transforming it. We’re building a future where high-touch, community-driven care is accessible to everyone, especially the most underserved.
About the Opportunity
As Director of Product Marketing, you will own how Pair Team connects its product to the people we serve. You sit at the intersection of product, growth, and the patient across our service lines and programs within Medicaid and Medicare and you own the work that turns a powerful care platform into patients who enroll, engage, and stay. You are the voice of the patient inside the company and the voice of the product in the market.
This is a hands-on role for someone who loves both the craft and the evidence behind it. You will build a deep, research-backed understanding of who our patients are and what they need, translate it into sharp positioning and messaging, and turn that into the welcome, onboarding, and lifecycle experiences that drive activation and retention. You will own the message architecture that our paid media, brand, care teams, and AI care advocate all draw from, and you will raise the bar on every patient-facing touchpoint.
You will be the two-way bridge between product and patient, translating what we build into language that resonates, and carrying patient insight and friction back into the roadmap so that we build the right things. You will partner closely with Product and Growth on go-to-market for new features and service lines, with Performance Marketing and Brand & Creative on the positioning and creative that lift conversion and lower acquisition cost, and with Clinical and Operations on patient experience and satisfaction. You will protect compliance and patient trust at every step.
This is a fully remote position reporting to the SVP of Growth & Marketing.
What You’ll Do
Patient & Market Insight
- Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay.
- Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use.
- Track the competitive and category landscape and translate it into how we position and differentiate.
Positioning, Messaging & Narrative
- Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth.
- Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust.
- Develop messaging and packaging for new audiences, programs, and markets as we expand.
Patient Experience & Lifecycle Marketing
- Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged.
- Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive.
- Treat activation and retention as products to be improved, not one-off campaigns to be run.
Product Partnership & Go-to-Market
- Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets.
- Carry patient insight, objections, and friction back into the product roadmap so we build what patients actually need.
- Lead go-to-market for new patient-facing features and service-line launches, end to end.
- Partner with Performance Marketing and Brand & Creative to lift conversion across the funnel — landing pages, intake flows, creative, social proof, and bilingual experiences.
- Run message and creative testing with statistical discipline, and define how product marketing’s impact is measured across conversion, activation, retention, and message performance.
- Build the feedback loops that turn results into sharper messaging, better experiences, and clearer roadmap signal.
What You’ll Need
- 6+ years in product or lifecycle marketing, including direct ownership of positioning, messaging, and go-to-market for a product or service.
- A proven track record of turning customer or audience insight into positioning and messaging that measurably moved conversion, activation, or retention.
- Strong qualitative and quantitative research skills — audience research, segmentation, and message testing — and the ability to synthesize them into a clear narrative.
- Excellent writing and storytelling; you can make complex things simple and write for real people, not just buyers.
- Experience partnering closely with product and design to shape a roadmap and launch new features or experiences.
- Comfort with data and measurement — funnel metrics, A/B testing, and cohort and retention thinking — and fluency partnering with analytics.
- Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
- A systems mindset — you improve outcomes with better research, messaging, and repeatable workflows, not just more output.
- Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.
Bonus Points for any of the following:
- Consumer or direct-to-patient lifecycle marketing experience (welcome, onboarding, retention).
- Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices.
- Experience marketing AI or technology products, especially to non-technical audiences.
- Bilingual (English/Spanish) or experience marketing to bilingual and multicultural audiences.
Our Values
Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness.
Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo.
Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent.
Care comes first: We hold ourselves to the highest standards for our patients. We are relentless in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others.
Because We Value You
- Competitive salary: $180,000 - $200,000
- Equity compensation package
- Flexible vacation policy – take the time you need to recharge
- Comprehensive medical, dental, and vision coverage
- 401(k)
- 100% company-sponsored short and long-term disability and life insurance
- Subsidized backup childcare and caregiver supports through Wellthy
- Work entirely from the comfort of your own home
- Monthly $100 work from home expense stipend
- We provide the equipment needed for the role
- Opportunity for rapid career progression with plenty of room for personal growth!
