Director of Influencer Marketing - Doola
View Company Profile- Job Title
- Director of Influencer Marketing
- Job Location
- New York, New York
- Job Description
- Who are we looking for? A Message from our CEO, Arjun:Do'ers move markets. Do'ers break the status quo. Do'ers turn "what if" into "what's next." Do’ers have an idea, and when inspiration strikes, they take action.At doola, we're not just building a company—we're fueling a global movement of entrepreneurs who refuse to just dream. They DO.Our mission is to reach 1B founders. We repeat it every week in our all-hands, and we say it with a straight face because we know it’s possible.Our influencer partnerships aren't just a marketing channel. They're the fuel for our mission to democratize access to US business opportunities worldwide. Right now, we're generating six figures in revenue through these partnerships. If you can get to 6 figures, you can get to 7 figures… if you can get to 7 figures, you can get to 8 figures… if you can… okay you get my point.We need someone who sees the $1M+ monthly potential and has the vision, relationships, and execution skills to get us there.If you're reading this, you're not looking for another job. The idea of floating through life or your career terrifies you. You're looking for your next challenge. A challenge that scares you but more importantly excites you because you know that while it will be hard, and will require a lot of work, you can achieve it—a place to make your mark and build something extraordinary.I'm looking for a Do'er who:• Doesn't just understand influencer marketing—you've mastered it, scaled it, and can show the Carfax• Thinks in systems, not campaigns—building repeatable engines of growth.• You’re not afraid to roll up your sleeves and execute.• You will start as a department of one, but you have the potential to build a team around yourself.• Moves with the perfect blend of speed and strategy.• Speed wins deals—it's simple as that. Our partners know we are hyperresponsive and hyper-involved. We get back to partners within 24 hours.• Understands that behind every new partnership are 100s of founders with a dream worth fighting for• Isn't satisfied with industry benchmarks because our goal is to set new standards.This role isn't for everyone. It's for someone who sees our manifesto and feels it in their bones. Someone who can translate our bold vision into a partnership program that people will look at as a model in the future.We're not just selling a formation, bookkeeping, or tax service. We’re helping entrepreneurs' dreams come true.If you're ready to help us scale the highest-leverage growth channel for doola and turn more dreamers into Do'ers, let's talk.Let's doola this⚡️About dooladoola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate the intricate landscape of financial and regulatory requirements with ease, allowing them to focus on what truly matters - building and growing their ventures.About the roleThe Director of Influencer Marketing will lead doola’s efforts in building, nurturing, and executing influencer partnerships that align with our strategic vision. This role is pivotal in establishing doola as the go-to platform for e-commerce businesses, leveraging influential voices to amplify product messaging, attract new customers, and accelerate growth.Key responsibilities
- Develop and execute a comprehensive influencer marketing strategy for our Business-in-a-Box for E-Commerce, aiming to drive awareness, engagement, and conversions.
- Establish and scale a robust network of influencers that aligns with doola’s values and target audience, ensuring long-term, mutually beneficial relationships.
- Continuously optimize influencer campaigns for ROI, ensuring campaign performance is tracked, analyzed, and improved for better engagement and reach.
- Scale the monthly net new Annual Recurring Revenue (ARR) from influencer marketing to 7 figures per month, growing it from the current 6-figure/month rate.
- Collaborate closely with cross-functional teams to align influencer marketing initiatives with business objectives and customer acquisition goals.
- Utilize data-driven insights to adjust strategies, improve influencer performance, and maximize overall campaign effectiveness.
- Travel to represent doola at key influencer events or brand activations as needed.
Skills and qualifications- 5+ years of experience in influencer marketing, with a proven track record of building and executing successful campaigns for high-growth brands.
- Strong knowledge of social media and distribution platforms, including YouTube, Instagram, Twitter (X), LinkedIn, TikTok, Podcasts and Newsletters.
- Experience in e-commerce or SaaS industries is highly preferred.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proficient in managing influencer budgets, reporting, and contract negotiations.
- Experience with influencer platforms, tools, and affiliate networks like PartnerStack.
- Excellent communication and negotiation skills, with a strong ability to foster long-term relationships.
- Flexible schedule to accommodate influencer partnerships across different time zones.
- Experience with HubSpot CRM tooling.
Bonus qualifications- Master’s degree in Marketing, Business, or a related field.
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Doola Company Size
Between 10 - 50 employees
Doola Founded Year
2021
Doola Total Amount Raised
$11,000,000