Digital Demand Manager - TripActions

Navan is redefining how modern businesses manage travel, expense, and payments—and we’re looking for a Digital Demand Manager to help drive our next phase of growth. This role sits on the Digital Demand Generation team within the Marketing organization and is responsible for delivering measurable pipeline and revenue impact through digital channels.

The ideal candidate is a self-motivated, performance-driven go-getter eager to take ownership and grow. You bring 5+ years of experience, a strong quantitative mindset, and hands-on expertise executing campaigns across paid social, programmatic display, content syndication, and ABM platforms. A proven track record of driving demand through data-driven optimization is essential.

You’re analytical, detail-oriented, and comfortable working cross-functionally in a fast-paced environment. Prior agency experience is a strong plus.

What You’ll Do:

• Design, build, and manage digital media campaigns end-to-end across paid social, programmatic, display, content syndication, and ABM platforms - owning audience targeting, budget forecasting and pacing, and ongoing optimization to drive KPI performance.
• Collaborate with demand gen campaign managers to craft and execute media plans for strategic projects with high business impact.
• Partner with an inhouse creative team to produce best-in-class ads and landing pages that support campaign goals.
• Regularly analyze campaign performance, providing insights, recommendations, and takeaways to help drive business growth.
• Act as a subject matter expert on ad delivery and tracking, responding to internal and external questions and ensuring effective campaign operations.
• Partner with demand gen campaign managers to run Account-Based Marketing (ABM) programs, working with Sales and SDR teams to engage and convert target accounts.
• Work closely with field and product marketing to support the launch of new ad campaigns.
• Partner with marketing operations to ensure consistent naming conventions and accurate tracking across all channels and vendors.
• Conduct thorough quality assurance (QA) checks on ads, lead generation forms, and landing pages to maintain high standards and accuracy.

What We’re Looking For:

• Minimum 3 years of experience in data-driven digital marketing or performance marketing; B2B SaaS experience is a must.
• Hands-on experience managing paid campaigns across various digital channels, including social, content syndication, and programmatic display.
• Familiarity with Account-Based Marketing platforms for creating targeted campaigns.
• Strong analytical skills with a focus on using data and metrics to inform decision-making.
• Proven track record in A/B or multivariable testing, with the ability to apply insights to optimize campaigns.
• Excellent verbal and written communication skills to convey complex ideas and translate data trends into actionable insights.
• Strong project management abilities, with the capacity to juggle multiple priorities in a dynamic environment.
• Proficiency in Excel/Google Sheets, including Pivot tables, VLOOKUP, and SUMIF