Developer Marketing Director - Xsolla

Job Title: Developer Marketing Director
Job Location: Remote
Job Listing URL: https://jobs.lever.co/xsolla/6c3702a4-488d-40a6-9d63-58e056088254
Job Description: ABOUT US

At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.

Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.

Longevity Opportunity Vision Enjoy the game!

The Developer Marketing Director is responsible for leading Xsolla’s global developer marketing strategy—building awareness, driving adoption, and increasing engagement with game developers across all platforms (mobile, PC, web). This role combines strategic marketing leadership, developer empathy, and campaign execution to ensure that Xsolla’s products, integrations, and lighthouse cases reach the right audiences with maximum impact.

The Director will oversee all online and offline developer marketing initiatives across global and regional markets, partnering with Developer Relations, Product, and Sales teams to connect with developers where they are and inspire them to integrate Xsolla’s solutions.
RESPONSIBILITIES
Define and execute the global Developer Marketing strategy in alignment with Xsolla’s Developer Relations and company goals.
Build a consistent, recognizable developer-facing brand voice that resonates across platforms, regions, and formats.
Ensure marketing initiatives effectively promote both custom integration use cases and self-service product adoption.
Lead the creation and promotion of marketing campaigns for developer audiences—covering product launches, integration showcases, and educational resources.
Partner with Developer Evangelists and Marketing Managers to highlight lighthouse integrations and high-quality case studies.
Manage presence at top developer events including booth design, speaker slots, and promotional activities.
Oversee the production of high-impact, multi-format content (articles, videos, podcasts, social media campaigns, email marketing, and AI-generated adaptations).
Ensure materials are tailored for different developer segments and regional markets.
Coordinate with Developer Relations to ensure all technical content is effectively promoted and distributed.
Drive marketing initiatives that extend Xsolla’s reach into top game developer communities.
Support local developer events, meetups, and hackathons through regional marketing programs.
Use analytics to continuously refine targeting, messaging, and channel strategy.
QUALIFICATIONS & SKILLS
5+ years of marketing experience, with at least 2 years in a developer marketing or B2B technology marketing leadership role.
Strong understanding of the game development ecosystem and developer mindset.
Proven track record of running impactful multi-channel marketing campaigns.
Experience working with global, distributed teams and tailoring marketing approaches for regional audiences.
Excellent leadership, communication, and storytelling skills.
Familiarity with technical content, developer tooling, and integration workflows is a plus.