Customer Advocacy Manager - acceldata

Our Customer Advocacy Manager is responsible for building and nurturing strong relationships with customers to turn them into enthusiastic brand advocates. This role focuses on capturing customer success stories, managing advocacy programs, and amplifying the voice of the customer across marketing, sales, and product teams.

Develop and execute a customer advocacy strategy that drives engagement, retention, and brand loyalty

Identify satisfied customers and recruit them into advocacy programs (case studies, testimonials, references, reviews, and events)

Manage customer reference programs to support sales and marketing initiatives

Collaborate with marketing to create compelling customer stories, including case studies, videos, and social proof

Partner with customer success and support teams to identify advocacy opportunities

Organise and manage customer events, webinars, and community initiatives

Track and report on advocacy program performance and ROI

Gather and share customer feedback with product and leadership teams to influence roadmap decisions

Maintain relationships with key customer champions and stakeholders

Familiarity with customer lifecycle and journey mapping

Public speaking or event management experience

Knowledge of social media and community engagement strategies

Strategic thinking with a proven ability to execute

Strong project management skills with exceptional attention to detail

Creativity and storytelling ability