Integrated Campaigns at Tractian
Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.
What you'll do
As a
Campaign Specialist at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.
Responsabilities
Execute multi-channel campaigns, including email, social, webinars, and ABM programs
Build and launch email campaigns using HubSpot
Support campaign messaging, ad copy, and content execution
Localize global campaigns for Brazil
Collaborate with Field, Growth, Product Marketing, and RevOps teams
Track and report on campaign performance, identifying optimization opportunities
Manage timelines and ensure timely campaign delivery
Requirements
2–3 years of experience in B2B marketing, demand generation, or campaign execution
Bachelor’s degree in Marketing, Business, Communications, or related field
Fluent in English
Hands-on experience executing multi-channel campaigns
Experience with email marketing automation and CRMs (Hubspot or similar)
Strong organizational and project management skills
Ability to work cross-functionally in a fast-paced environment
Comfortable analyzing campaign performance and metrics
Bonus Points
B2B SaaS, industrial tech, or enterprise technology background.
CMP Certification.
Experience building event programs from the ground up in a scaling company.
Familiarity with revenue attribution and pipeline influence models.
